Blog - Page: 13

Autoplay videos can work exceptionally well in specific contexts. Want a muted promotional banner to showcase your products? An interactive product tour? A hero section that shares your brand at a glance? When set up correctly, autoplay videos increase engagement, as users can watch your content without the extra step…

Managing different versions of a marketing video can be a lot of work. You have to edit, export, and organize them for multiple platforms while keeping track of where each iteration is stored to avoid versioning mix-ups. The more videos you have, the more time-consuming and exhausting the process becomes.

As of 2024, Instagram has had over 2 billion monthly active users, 90% of whom followed at least one business, making it a prime platform for reaching broad audiences. There’s a craft to writing the perfect caption, and brands need to to catch the scroller’s eye…

Many teams are diligent about making websites and documents accessible, but video is often left out of the process entirely. A well-produced video might go public without captions, descriptive text, and a player that’s unusable without a mouse, which breaks accessibility. Digital accessibility ensures that everyone, regardless of ability, can access…

Cloudinary Image, Video, and Assets are officially available on the AWS Marketplace: AI Agents and Tools Category! Now developers and enterprises can deploy Cloudinary’s AI-powered visual media management capabilities using their existing AWS account.  With the help of this new listing, teams building agentic workflows will find it easier than…

MediaFlows, Cloudinary’s workflow automation engine, automates visual media tasks. From workflows that occur within Cloudinary, to workflows that involve connecting to other platforms in your visual media ecosystem, Cloudinary’s MediaFlows is purpose-built and integrates natively with Cloudinary’s asset pipeline. In this post, we’ll examine how you can apply workflow…

Building video infrastructure in-house means navigating a long list of technical hurdles: encoding, adaptive bitrate streaming, CDN tuning, accessibility, analytics, and more. It’s a heavy lift that can drain resources from core initiatives that drive growth.  Cloudinary Video as a Service (VaaS) is built for teams who want to…

Metadata is more than just a technical detail behind an image or video. It’s the backbone of discoverability, compliance, asset reuse, and monetization. For companies managing thousands or even millions of images and videos, getting metadata right is the difference between a high-performing content pipeline and chaos. Despite its value,…

If you’ve ever uploaded an image for a blog post or static site, you know the drill. Open Cloudinary, drag a file, copy a URL, jump back to your editor, and paste it into your markdown. Doing this manually can break focus fast. What if, instead, you could stay in…