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In our previous guide on testing videos for accessibility, we audited our content library and looked for gaps like missing captions, inaccessible players, unlabeled elements, and others. But quick fixes aren’t enough if you’re building or embedding video players at scale. This guide is for teams…

“We went from chaos to control.” That’s how Chris Teer, Director of E-commerce, Marketing & AI Technologies at Stanley Black & Decker, described their transformation during a recent webinar with Syndigo and Cloudinary.  The session explored how the company addressed the growing complexity of managing product assets at scale across…

Autoplay videos can work exceptionally well in specific contexts. Want a muted promotional banner to showcase your products? An interactive product tour? A hero section that shares your brand at a glance? When set up correctly, autoplay videos increase engagement, as users can watch your content without the extra step…

Managing different versions of a marketing video can be a lot of work. You have to edit, export, and organize them for multiple platforms while keeping track of where each iteration is stored to avoid versioning mix-ups. The more videos you have, the more time-consuming and exhausting the process becomes.

As of 2024, Instagram has had over 2 billion monthly active users, 90% of whom followed at least one business, making it a prime platform for reaching broad audiences. There’s a craft to writing the perfect caption, and brands need to to catch the scroller’s eye…

Many teams are diligent about making websites and documents accessible, but video is often left out of the process entirely. A well-produced video might go public without captions, descriptive text, and a player that’s unusable without a mouse, which breaks accessibility. Digital accessibility ensures that everyone, regardless of ability, can access…

Cloudinary Image, Video, and Assets are officially available on the AWS Marketplace: AI Agents and Tools Category! Now developers and enterprises can deploy Cloudinary’s AI-powered visual media management capabilities using their existing AWS account.  With the help of this new listing, teams building agentic workflows will find it easier than…

MediaFlows, Cloudinary’s workflow automation engine, automates visual media tasks. From workflows that occur within Cloudinary, to workflows that involve connecting to other platforms in your visual media ecosystem, Cloudinary’s MediaFlows is purpose-built and integrates natively with Cloudinary’s asset pipeline. In this post, we’ll examine how you can apply workflow…

Building video infrastructure in-house means navigating a long list of technical hurdles: encoding, adaptive bitrate streaming, CDN tuning, accessibility, analytics, and more. It’s a heavy lift that can drain resources from core initiatives that drive growth.  Cloudinary Video as a Service (VaaS) is built for teams who want to…