Results for Tag ‘Asset Management’

As the world’s leading conference dedicated to digital asset management (DAM), DAM New York is a unique environment to share knowledge, exchange experiences, and build long-lasting professional networks. I had a great time connecting with DAM professionals across industry sectors who are also thinking about the future of digital…

In our increasingly networked world, the content that users generate about products — from reviews to pictures to home videos — is skyrocketing in both popularity and influence. Consumers are 2.4x more likely to say that user-generated content (UGC) is more authentic than branded content.  One key aspect…

Are you a company that develops its own web-based software? Is your solution lacking in the way it handles the media layer?  For example, most CMSs handle images and videos, but file size limits and the lack of folder capabilities, tagging, or asset organization can be a giant headache for…

It’s easy to understand how some companies fall into the trap of thinking that digital asset management (DAM) is solved once they have a nicely curated set of assets and solid metadata. The thinking goes: Now all we have to worry about is keeping it accurate, right? If only it…

As the demand for rich media assets accelerates and increases, so too grows the significance of Digital Asset Management (DAM) solutions in every organization. It’s not just the number of assets that are growing; the pool of DAM users has expanded to include many cross-functional and external teams—each with different…

There’s no doubt that captivating visual experiences are a key part of what makes digital commerce work. Log on to any e-commerce website, social media app, or mobile shopping platform and the relevance is clear: compelling images and immersive videos are what make us decide to buy products online.  Strong…

Since video is an indispensable component of modern marketing strategies, many companies run video campaigns across multiple platforms, from Instagram to traditionally static platforms like email. In practice, marketers often create separate videos for each client in a small audience, such as B2B clients. Often dynamically served within video templates…

From movie-length uploads on YouTube to 30-second shorts on TikTok and Instagram, video content is now an internet staple. As a result, brands have rapidly moved to adopt visual storytelling strategies to better connect with audiences and, perhaps, reach new ones. Branded media aims at driving engagement. When used…

Did you know that nearly one in five (18%) U.S. adults returned an item bought online because the product description was misleading or incorrect? That’s a costly mistake on the part of brands impacting customer retention and the bottom line.  According to Forrester Research​​, PIM-DAM [Product Information Management-Digital Asset…