10 Startups managing images in the cloud - Part 7
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With the imminent shutdown of Scene7 after rebranding by Adobe as part of Dynamic Media, dozens of leading eCommerce companies, among them the world’s top three eCommerce brands, have migrated to Cloudinary as a viable alternative to Scene7. And for good reason: time is of the essence and Cloudinary promises not only a smooth migration flow and continuity of their rich-media initiative, but also numerous superb capabilities.
The trendy duotone effect is ubiquitous in today’s websites and illustrations for good reason: it highlights content well, rendering it pleasing to the eye, especially on minimal web platforms. The sky is the limit as to how much you can play with colors while applying a duotone effect. You could keep trying them out until something stands out.
It’s widely known that video is the most effective way of communicating your brand to your audience. It is also an extremely varied medium. Take a look at the existing videos in your media library, you’ll find videos with differing lengths, colors, brightness and density of content. All of these videos need to be optimized in a different way. Cloudinary’s new automatic video quality can intelligently analyze each and every video to encode it using the most optimized settings, ensuring the best trade-off between file size and visual quality, whilst also maintaining a consistent experience throughout. All you need to do is set the quality parameter to
auto (q_auto in URLs) and Cloudinary will take care of the rest.
Delivering video files to users can be a much more complex undertaking than many people stop to consider. There are a large variety of video formats and codecs to choose between, and various optimization parameters for encoding the videos. Parameters such as bitrate, key-frame-interval, and frame-rate will have an effect on the visual quality and bandwidth requirements when delivering the video file. To make matters worse, there are so many potential viewing devices out there (desktops, laptops, tablets, mobiles, wearables, etc). Each of these devices have different browsers or apps, and they all support different formats and codecs!
Increasingly, companies large and small, across all industries are enhancing their customer and brand experiences through video. We’ve just launched our dynamic video platform and shared our thoughts on the differences between traditional online video platforms (OVPs) and dynamic ones when it comes to creating, managing, and delivering compelling and engaging videos.