Cloudinary Blog

Why Cloudinary’s Solution for Digital Asset Management Matters for Developers

How Cloudinary’s DAM Solution Helps Developers

With the right platform and tools, software developers can code ideas into useful products and services. The same scenario applies to graphic and UI designers, who are now equipped with a wealth of sophisticated tools, e.g., Sketch, Figma, and InVision, with which to create first-rate app designs.

All that has brought about an era in which many folks depend on software developers and designers to bring ideas to fruition. Full-fledged development projects, however, need other expertise. A whole team of professionals, including engineers, designers, architects, product managers, and nontechnical personnel, must collaborate and seamlessly share digital assets (images and videos) without interrupting the communication flow. For starters, those professionals need folder permissions, transparency for version control, and such, which call for an overarching solution for managing digital assets.


Marketing Without Barriers Through Dynamic Asset Management


Introduction to Digital Asset Management

A solution for digital asset management (DAM) is a visual platform on which a team can effectively work together on a project or a series of projects during their interim phases. With easy-to-use Representative State Transfer (REST) APIs on Cloudinary’s cloud-based dynamic DAM platform, you can programmatically add capabilities for uploading, manipulating, optimizing, delivering, and presenting images and videos to your app or website. All the changes that are subsequently made to your digital assets are immediately transparent to everyone on the team.

For the longest time, Cloudinary was assumed to be just a developer-centric tool, as I pointed out below during my #25DaysOfMediaMagic:

Make no mistake, Cloudinary’s DAM platform is all inclusive, enabling development, creative, and marketing departments to collaborate at all levels of the workflow. That encompasses all the tasks involved, from uploading photos and videos to tagging and sharing them, performing sophisticated searches to find just the right assets for a new design or campaign, and to selecting the final assets, ready for delivery to your website or mobile app. Throughout the process, all your team members, not just developers and designers, can upload, store, organize, search and browse, share and collaborate, manipulate and optimize, and, ultimately, deliver digital assets on Cloudinary’s intuitive interface.

A DAM Use Case

Here's a typical use case for Cloudinary's DAM solution. Ever since the Internet became ubiquitous, companies have been grappling with the challenge of delivering a compelling, fast-performing experience for their web properties. Traditionally, it's a manual process that requires mapping images and their variants to the website and product type through spreadsheets. That’s a tedious, painstaking, and error-prone job, let alone that it causes maintenance nightmares and often delays product launches. Plus, as technical projects grow, multiple stakeholders—content developers, engagement strategists, brand strategists, designers, product managers—must join the effort, further complicating the picture.

Many companies have since adopted Cloudinary’s DAM solution, which automates workflow with up to an 80-percent increase in delivery rates, resulting in efficiency, high performance, and peace of mind in managing rich media. It truly makes a world of a difference!

Cloudinary’s DAM Features

Cloudinary’s DAM platform boasts many robust and nifty features: rapid multiple uploads, AI-based content analysis, role-based user management, access control, dynamic image and video transformations, metadata control, advanced search and discovery. In a series of upcoming posts, I’ll explain them in detail and show you how to leverage them for your projects.

Stay tuned!


DAM for Developers: Series

Further Reading on Digital Asset Management

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