Automated optimization & delivery

Leave image and video format and quality optimizations to Cloudinary Media Optimizer.

No code media optimization

Automatic format selection
Automatically detect the user’s device, operating system, and browser to adapt images and videos to the most optimized format for each end user.

Quality-led compression
Leverage Cloudinary’s quality-led optimization techniques to find the sweet-spot between file size and quality based on the actual content and each user’s device.

Render perfectly on any device
Ensure users view rich media correctly on all device types, including desktops, tablets, and smartphones.

cloudinary web size and quality

High-speed delivery with Edge Computing

Multi-CDN delivery
High-speed experience for your users though dynamic switching between different CDN providers to route traffic on the fastest-possible path.

Optimizations on demand
All optimizations happen in real time when a user’s device requests the assets. Media transformations are applied automatically making requests and bandwidth more efficient.

Cache control
You can easily control which assets and versions are accessed quickly via cache versus the origin. Pre-warm the Cloudinary cache by uploading files proactively using our API.

Cloudinary map

Easy setup & use

Live in hours

Start using Cloudinary without a lengthy content migration or making any changes to your tech stack.

Works with your storage

Simply map your storage to Cloudinary and get going.

Minimal website changes

Keep existing production URLs or make very minimal changes to route image and video requests to Media Optimizer.

No asset left behind

Optimizations are automatically applied on all assets (or batches of assets) without needing any manual intervention.

Learn how to get started with Media Optimizer:

Learn from leading studies and experts

Media optimization is crucial for meeting Google’s Core Web Vitals metrics, which will shape page ranks in search results

Read the Guide →


Learn how to implement and use Cloudinary Media Optimizer

View Documentation →


Learn from industry expert Tim Kadlec about web performance and Core Web Vitals

Watch the Webinar →