Conscia is an API-First Personalization and Experience Orchestration Engine for Composable DX Technology Stacks.
Conscia offers Marketing teams an intuitive interface, Experience Studio, to manage personalized experiences driven by images and videos stored in the Cloudinary cloud. The experience can be personalized based on the customer’s real-time intent and signals such as location, device, time of day, as well as traits such as product or content affinities computed from historical interaction data.
Cloudinary offers powerful APIs that not only deliver media to the front-end at amazing speed and scale, but also allows manipulation and transformation of images and videos in real-time. Most personalization platforms are unable to take advantage of this capability of Cloudinary. This is because they have to copy images and videos from Cloudinary into their own content hubs for the purpose of personalization and then serve these images from their own cloud infrastructure. Conscia requires no lifting or shifting of media content and accesses this content via Cloudinary APIs in real-time.
Marketing teams can manage the following types of reusable Experience Components in Experience Studio:
– A hand selected set of images or videos with transformations applied to them
– A dynamic list of images or videos based on a filter criteria applied against image metadata
For each type of component, you can specify a set of optimizations and transformations that should be applied in a given context.