Media Intelligence | Cloudinary

Cloudinary Media Intelligence

Powering intelligent automation at all stages of the media-asset lifecycle.

Media Intelligence

Delivering visual experiences at scale is humanly impossible

Visual experiences captivate online audiences. Brands must, therefore, deliver exceptionally rich experiences at all digital touchpoints to win and keep customers. That means your media assets, notably images and videos, that enrich the experience must appear correctly, highlighting the relevant subject matter, on all devices and browsers—and they must load fast. Achieving that is extremely resource intensive.

Cloudinary helps brands create experiences at scale with intelligence and automation built specifically for visual media.

Discovering Visual Experiences

Leverage intelligence that addresses the entire rich-media lifecycle

Cloudinary Media Intelligence is a media-centric and extensible AI and machine-learning framework that powers intelligent automation for all Cloudinary products. Trained on a vast media dataset for a deep understanding of rich media, that framework ensures accurate treatment of media across all touchpoints so that brands can deliver picture-perfect visual experiences anywhere with minimal time and effort.

Leverage intelligence supporting image

Media Intelligence features

Content aware

Detects objects through machine learning.
Generates flawless visual experiences with
media-focused solutions for all channels.
Smart cropping

Saves time and enhances consumer experience through automatic content-aware cropping, resizing, and reframing of images and videos on demand.

Precise spotlights

Focuses on the subject at all times with AI models that wield a deep understanding of media, staying flexible for training and adaptation as needs arise.

Smart tagging

Tags images and videos accurately and intelligently for efficient creation of customer experiences.


Serves the entire media-asset lifecycle.

Accelerates productivity with intelligently powered automation of media-related workflows.

Intelligently automated DAM

Reduces repetitive tasks with automated digital asset
management processes.

Automated creation of video

Intelligently and automatically creates and customizes on-brand
videos at scale through a deep understanding of video’s

Automated transformations

Automatically transforms assets through proprietary algorithms
for the right colors, shapes, and the like.


Addresses through customization the unique requirements of brands, subject matters, or tasks.
Gets started quickly and tailor solutions as necessary with a flexible intelligence framework.
Media AI

Detects human anatomy, text, and images with media-centric AI through Cloudinary APIs

Domain-specific AI

Tackles tasks in industry or subject matter-specific sectors (e.g., fashion) by means of Cloudinary-designed AI models

Custom AI

Easily extends the media- or domain-specific AI to address specific tasks or domains with training on a few examples.

Media Intelligence resources

Media Intelligence blog

Managing Visual Media at Scale Is Humanly Impossible: How AI and ML are powering Visual Experiences.

View the blog →

Media Experience Cloud

A platform that powers the creation of compelling visual experiences.

View the page →

Media Experience Cloud introduction

The Rise of the Media Experience Cloud.

View the blog →

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