We are thrilled to share that Cloudinary has been named a Leader in the 2024 IDC MarketScape: Worldwide Intelligent Digital Asset Management report. The IDC MarketScape is a highly respected vendor assessment model designed to provide an overview of the competitive fitness of technology and service suppliers in various markets. Using a rigorous scoring methodology based on qualitative and quantitative criteria, IDC MarketScape offers a 360-degree assessment of each supplier’s strengths and weaknesses. This comprehensive analysis makes IDC MarketScape reports vital resources for technology buyers looking to make informed decisions.
IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. The Capabilities score measures vendor product, go-to-market and business execution in the short-term. The Strategy score measures alignment of vendor strategies with customer requirements in a 3-5-year timeframe. Vendor market share is represented by the size of the circles. Vendor year-over-year growth rate relative to the given market is indicated by a plus, neutral or minus next to the vendor name.
Cloudinary’s recognition as a Leader in the IDC MarketScape report underscores our commitment to innovation and excellence in digital asset management. “Cloudinary excels at post-production asset management, optimized delivery, and bulk editing, making it a strong fit for brands prioritizing these capabilities,” shares Marci Maddox, Research Vice President of Digital Experience Strategies at IDC. “Global businesses should consider Cloudinary when they have a very large volume of images and videos that need to be managed, iterated, and transformed for various channels and are looking for strong automation and AI to do this at scale.”
Here are four reasons why IDC MarketScape recognized Cloudinary’s DAM:
Our platform excels in leveraging AI to streamline asset workflows. Features like automatic alt-tag generation for accessibility, contextual metadata based on rules, and AI-powered search enable users to manage assets more efficiently, even with limited existing metadata.
Since launching the industry’s first API-first DAM in 2017, Cloudinary has championed a modern, composable architecture that extends beyond traditional asset workflows and management. This approach ensures flexibility and scalability for enterprises.
Cloudinary integrates seamlessly with a wide range of tools and platforms, making it easier for businesses to unify their technical and business teams and enhance collaboration.
Our platform not only addresses the technical aspects of asset management but also bridges the gap between technical and business teams, fostering better collaboration and efficiency.
In 2017, Cloudinary launched the industry’s first API-first DAM because we understood that enterprises needed a modern approach to DAM for composable architectures — one that extended well beyond traditional offerings for asset workflows and management. Today, leading brands across all industries like Neiman Marcus, Paul Smith, Rapha, Fever Labs, Doximity, and more rely on Cloudinary to unleash the full potential of their visual media and deliver the engaging visual experiences their customers have come to expect.
We are honored by this recognition and remain dedicated to helping our customers maximize the full potential of their visual media. To learn why Cloudinary is a leader in intelligent digital asset management, we invite you to contact us and schedule a demo today. Gain valuable insights into the strengths and strategies that set us apart and see how Cloudinary can empower your business to manage and optimize visual content at scale.
