TECHNOLOGY PARTNER / MARKETING

Increase Campaign Engagement With Personalized Visuals

Braze decides who gets which message and when. Cloudinary brings visual personalization to every one of them, across mobile push, in-app, email, and web.

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Category
Marketing
Integration Type
Cloudinary supported
Benefits & Features

Braze Picks the Moment. Cloudinary Creates the Visual.

Bring Your Creative Team’s Vision to Life

Bring approved creative from Figma and other design tools into reusable Cloudinary templates while preserving custom fonts, layout, brand styling, and the creative team’s original vision.

Personalized Visuals For Every Customer

Use customer and campaign data from Braze to personalize each visual with the right products and offers, adding loyalty details or localized language when relevant.

Reduce Engineering and Production Work

Reusable templates with dynamic layers take the place of complex Liquid logic and hand-coded HTML, reducing repeat development work and the manual effort behind each new variation.

On-Brand and Ready for Every Channel

Deliver personalized images and GIFs in the right format, size, ratio, and quality for email, mobile push, in-app, web, and other Braze touchpoints — without compromising brand consistency or deliverability.

USE CASES

Built for the Campaigns You Already Run

Higher-Converting Abandoned Cart Campaigns

Show each customer the exact products they left behind, with a personalized offer built directly into the campaign image. The same approach works for browse abandonment.

Loyalty and Promotions That Feel Personal

Personalize loyalty tiers, offers, discount codes, product recommendations, and customer benefits with dynamic visual content while maintaining brand consistency.

One Template for Every Market

Build a campaign once, then generate a version for each country and language from the same template. Local teams get on-brand creative without starting over.

Mood Boards Built Around Each Customer

Assemble a board from what a customer has browsed and the looks they’ve saved, then add what they might want next. Each person sees a board that reflects their own taste.

App Overview

Connect Braze Directly to Cloudinary

No-code Cloudinary Integration that works out of the box, so you can launch faster and scale smarter.

How It Works
  • Bring an approved creative design into Cloudinary.
  • Turn it into a reusable template with dynamic text, image, or video layers.
  • Save the template in Cloudinary with custom fonts and brand elements intact.
  • Connect Cloudinary to Braze and map customer or event data to the template.
  • Publish it as a Braze Content Block to automatically generate personalized visuals.

    • LEARN MORE AT BRAZE ->


    Brands Powered by Cloudinary and Braze

    Zalando Scales Global Campaigns With Personalized Visuals

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    Lounge by Zalando uses Cloudinary and Braze to scale personalized campaign visuals across markets, languages and app-based and cross-channel experiences while reducing manual production work.

    • Launches approximately 35 campaigns per day across 23 markets and 20 languages
    • Delivers dynamic banners and loyalty badges across email, push, in-app, website, and transactional experiences
    • Generated 1,824 localized banners from a single Advent template
    • Saved approximately 5–7 person-days of manual design and export work

    Contact Cloudinary

    To learn how to choose the right solution integrator for your project, fill out the form below and a Cloudinary team member will contact you shortly.

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