Cloudinary and Braze make it easier for marketers to create personalized, eye-catching campaigns at scale, enabling instant asset selection, contextual targeting, and dynamic media generation across all channels.
Braze + Cloudinary: Instant, At-Scale Personalization + Cloudinary
Create campaigns that feel made for every customer. Cloudinary’s real-time media delivery and Braze’s smart targeting means you’re creating campaigns using the right visuals, tailored to the moment, and delivering messages that connect. Together, all your campaigns are more personal, relevant, and powerful.
Build Omni-Channel Campaigns Faster
- Select and reuse images and videos from Cloudinary within Braze campaign workflows.
- Leverage Cloudinary presets and transformations to adapt and optimize images and videos for any channel (web, email, in-app message, push) or device.
- Improve email engagement by auto-converting videos into optimized GIFs and extending motion-based storytelling safely to a wide number of email clients.
Enable Personalization at Scale
- Dynamically deliver images and videos tailored to user attributes from Braze.
- Personalize messages at scale through Cloudinary overlays and Braze Liquid tags for dynamic image generation that puts user data (name, location, rewards) directly into campaign visuals.
Overview
Braze is a leading customer engagement platform that enables brands to orchestrate, personalize, and automate marketing campaigns across email, mobile, web, and more — all powered by real-time data and advanced segmentation. By unifying user profiles and leveraging AI-driven insights, Braze lets marketers deliver tailored experiences at every digital touchpoint. Its strengths include modular omnichannel messaging, dynamic segmentation, journey mapping through Canvas Flow, and rich analytics for ongoing optimization — making it a top choice for brands seeking to grow audience loyalty, retention, and lifetime value.
Regions
North America, Europe, APAC, Japan & India, South America, Middle East
