The new Cloudinary and Braze integration is here!
For those unfamiliar with Braze, it’s a customer engagement platform that unifies data, orchestrates multi-channel messaging, and personalizes user journeys in real time.
Not to overstate it, but this is a big deal. Mainly because personalization is as valuable as it is difficult.
- Personalized marketing efforts can increase customer lifetime value (CLV) by 30%.
- Over 78% of consumers say personalized content makes them more likely to repurchase.
- Using multiple, disconnected tools results in significant time and money lost due to data fragmentation, which costs businesses an estimated $3.1 trillion annually in lost revenue and productivity globally.
- Companies lose an average of 20-30% of annual revenue due to these inefficiencies.
With the integration, teams gain a streamlined media pipeline built into their campaign workflows. Assets managed in Cloudinary become immediately available inside Braze, optimized dynamically for device, channel, and user context.
At the same time, Braze makes those media assets fully personalizable. User attributes like name, location, or behavior can be passed into Cloudinary overlays so each image or video adapts in real time to the individual and context. The result is highly personalized campaigns that are data-driven, media-aware, and boosts engagement and conversion.
Amazingly, there are some among us who toggle between apps up to 1,200 times per day and spend an average of an hour per day just searching for information across different platforms.
All that app-switching, obviously, is a productivity killer and can turn simple tasks into complex ordeals. Cloudinary + Braze means marketing teams can reuse images and videos from Cloudinary directly inside Braze campaign workflows. Assets stay optimized for each channel and device without manual resizing or versioning. Cloudinary’s presets and transformations handle format conversion, compression, and responsive scaling for any channel or device automatically.
Assets remain stored and version-controlled in Cloudinary, so everyone works from the same source.
The Cloudinary + Braze integration supports two forms of personalization.
Cloudinary automatically selects contextually relevant, on-brand images and video based on attributes passed from Braze like, customer tier, location, language, etc. to maintain multiple approved versions and deliver the proper version to each user. For example, you may run campaigns that offer your top-tier, repeat customers more benefits or a loyalty-based discount that a general-tier customer may not be eligible for. Or, you may run different versions of the ad in different locations in different languages.
For more specific personalization needs, Braze Liquid Tags can be passed into Cloudinary to generate image and video overlays containing ultra-personalized details. A template can incorporate variables like name, account number, or other attributes upon delivery ending the need to create and store separate files for every individual.
Deliver tailored media reliably and at scale instead of managing hundreds of variants. Every user sees what’s relevant to them without adding operational overhead.
Campaigns span web, email, mobile, and in-app channels. Cloudinary handles the media optimization for each so that images and videos load quickly and display correctly, while Braze manages audience logic and sequencing.
Technical and creative teams can build unified experiences without compromising on load time, format, or quality.
Setup uses standard authentication and configuration steps, with full documentation available. Once connected, teams can test, preview, and deploy assets directly through Braze’s Canvas and campaign builder interfaces.
Visit the Braze Integration page for setup instructions, documentation, and examples, or contact Cloudinary to explore how this integration can improve your current Braze workflows.
