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The Pathway to Becoming a Cloudinary Video Implementation Partner

Most brands are somewhere along the video maturity curve. Many even feel confident enough in their video processes to believe that they’ve got video under control. But do they? 

While we’re asking questions: 

  • Are your client’s video workflows scalable, repeatable, and built for what’s next?
  • Are your clients really set up to optimize video for every device and network? 
  • Do they have the tools to reduce file size, choose the right format, and deliver with performance and efficiency in mind? 
  • Do they still rely on manual post-production workflows when automation could accelerate everything?

Yes, that’s a lot of questions, important ones as a matter of fact. Questions that, once you partner with Cloudinary Video, you can reply to with a resounding “Yes.”

Yes, you can: 

  • Move clients from ad hoc video efforts into processes that scale, adapt, and deliver measurable results. 
  • Yes, your clients can upload, edit, caption, localize, approve, publish then stream through a fast, branded player that works everywhere. 

And, yes, it can all be accomplished on a single platform that replaces multiple tools. 

Real outcomes:

  • Paul Smith increased online sales by 45% with video-led product experiences.
  • Hydrow improved core web vitals by 75% with optimized video
  • Rapha now produces videos 50% faster.

Cloudinary is already recognized as a leader by Gartner and Aragon. But more importantly, it’s solving real workflow problems and delivering exceptional outcomes.

If your customers are betting on video, this is how you help them win.

Learn more about Cloudinary Video.

Short answer: Anyone under pressure to extract more value from their video content and deliver better video faster.  

  • Retail, consumer goods, and tech brands need scalable ways to showcase products, whether through short-form promos or user-generated content.
  • Media, entertainment, and sports teams rely on fast, flexible video workflows to keep pace with live events and constant content drops.
  • Travel, hospitality, automotive, and food and drink businesses know that when people can see it, they’re more likely to book it, buy it, or try it.

The task of delivering rich, dynamic video experiences over their entire ecosystem, across the web, mobile, social, and anywhere else appropriate, including IoT, typically  lands on product and engineering teams who are already underwater. And, constantly adapting video to formats, platforms, and performance requirements adds time, complexity, and costs.

Bottom line: Companies want scalability (supporting hundreds and thousands of videos), efficiency (quickly add video to multiple channels), and a return on investment (high-quality video experiences that convert).

The Partner Video Implementation Consultant pathway is an on-demand set of learning modules made to fit your schedule. There is no time limit, just five modules and a final test.

Time: 1-2 hours

Start here. Get educated on how to sell and demo Cloudinary Video. Where does it fit in the market, and what is our value proposition? Think of this as “Cloudinary Video 101.”

Time: ~2 hours

Want a smooth implementation? This course will help keep projects structured, scalable, and manageable.

Time: 1-3 hours

This module helps secure the design and structure of a successful implementation, preventing any issues from arising later.

Time: 1-3 hours

Get in the weeds. Learn how to configure Cloudinary Video based on your customer’s requirements, integrate with their current tech stack, and ensure everything runs smoothly.

Time: 1-3 hours

Now that it’s set up, help your customers run with it. You’ll learn how to deliver engaging demos, build relevant documentation, and support long-term adoption. 

All the modules are complete, now what? You’ll take a short test to prove your knowledge and understanding of Cloudinary Video. Pass it, and you’ll be endorsed as a Certified Partner Video Implementation Consultant ready to deliver results that stick. 

This is more than just learning and earning the acknowledgement of a Cloudinary Video Implementation Partner. It’s also about becoming a go-to trusted partner that:

  • Accelerates customer adoption for improved efficiency and scalability.
  • Develops implementations that endure and consistently generate a return on investment.
    • Delivering a strong ROI enables customers to reinvest and deepen their partnership with you.
  • Build relationships that keep customers coming back.
    • Customer retention is never easy. We can help!

Ready to get started? The Video Pathway is live. Get started today. A small amount of time to invest for big rewards.

Don’t forget to check out our other pathways and courses: https://partners.cloudinary.com/

If you have questions, please contact the Partner team at: cloudinarypartners@cloudinary.com

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