Cloudinary Blog

Introducing Cloudinary-Zapier Integration: Optimize, Manage, and Deliver Media Assets

Introducing Cloudinary-Zapier Integration

What is Zapier?

Zapier is an automation tool that connects web apps, such as Gmail, Slack, MailChimp, and others, over 1,300 in total. With Zapier, you can connect multiple apps to automate tasks without coding or relying on your development team to build the integration. You can also automate data moves among your web apps, freeing you up to focus on other tasks.

For details on how to connect Cloudinary with over 1,300 other apps, including Dropbox, Brick FTP, and Box, see Cloudinary's Zapier integration page and Cloudinary integration help & Support

How Do I Automate Cloudinary With Zapier?

To automate Cloudinary with Zapier:

  1. Sign up for a Cloudinary account and a Zapier account.
  2. Try out a few ready-made Cloudinary integrations and learn about how Cloudinary works with Zapier.
  3. Alternatively, log in and customize a workflow with Cloudinary and Zapier.

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tl;dr: An AWS-secured and optimized Cloudinary webhook listener for extending the Cloudinary service

Code: Github

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For B2B and B2C businesses, text-heavy websites are no longer adequate in attracting shoppers. Instead, engaging visual media—spin images, videos, 3D models, augmented reality—are becoming a must for conveying eye-catching details and differentiators about products or services.

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User-generated content (UGC) is a powerful marketing tool. Not only does video complement marketing efforts for e-commerce by enabling customers to explore products in greater detail, but UGC also adds an element of trust. As a bonus, user-generated video is an exceptional opportunity for e-businesses to attract website traffic without their marketing team having to create promotional videos from scratch. User-generated content drives conversions and brand loyalty as a direct result of authentic interaction.

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