Marketing wants lifestyle photos. Developers want automation. Creative teams want consistency.
Cloudinary’s latest update to 3D brings it all together. Now you can generate lifestyle product scenes using 3D models, without outsourcing, post-production, or reshoots.
Most brands still rely on outdated content pipelines that can’t keep up with today’s pace of digital commerce. Launching a new product or even updating an existing one often means another round of manual edits, or an entirely new photoshoot. That slows everything down.
Photoshoots themselves can be a drain on both time and budget, especially for brands working with large catalogs or made-to-order products. And even for those using 3D workflows, most tools require specialized skills. That means marketers are dependent on experts to produce each asset, limiting both speed and flexibility.
These delays limit your ability to experiment, respond to market demands, and maintain a consistent brand experience across channels.
Cloudinary’s Lifestyle Image Scene Generator was designed to solve these challenges. With it, you can:
- Go from idea to image in minutes. Prebuilt room scenes and smart defaults make setup fast and intuitive.
- Keep your brand consistent. Lock in lighting, angles, and styling across all product lines, so visuals feel cohesive everywhere they appear.
Scale production across your catalog. Apply a scene to every variation of a product via API. Generate new content for hundreds of SKUs with just a few clicks. - Empower every team member. The UI is simple enough for marketers and creatives to use independently, and the API is powerful enough for developers to integrate into automated pipelines.
Creating professional lifestyle visuals is now a drag-and-drop experience. Here’s how it works:
- Select a 3D product model from your Cloudinary 3D library. If you don’t have one yet, we can help you get started.
- Choose a prestyled lifestyle scene. Options include living rooms, kitchens, bedrooms, offices, and more. These are designed to reflect real-life use cases for maximum relevance.
- Preview and export the final image. Hero image, product gallery, or promotional visual, it’s ready in seconds.
- Use the built-in API to apply the same scene setup to your entire catalog. Set it once, and scale infinitely.
Watch the video below to see the full workflow in action.
Skip the shoot. Skip the post-production.
Create on-brand, scalable product visuals in minutes. Directly from your 3D models.
Take your product content pipeline to the next level with Cloudinary 3D. Sign up for a free Cloudinary account today.
