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Digital media get more advanced every year, with tech companies coming up with new ways to bring visually striking effects to our screens. Within the last few years, there’s been an explosion of new ways to maintain visual fidelity from film cameras onto our screens at home. In this article, we’ll cover what HDR is and why it matters to you.

What Is HDR?

HDR stands for High Dynamic Range. It’s a technology that can make videos look more realistic and lifelike by increasing the range between their darkest and brightest parts.

Unlike older display formats, HDR changes how bright colors appear on a screen. It does so by making black colors look darker and white colors look brighter. This method will make shades of black look more true to their intended color instead of washed-out greys. On the other hand, it boosts how bright colors can look by making shades of white more accurate to the colors around them.

HDR significantly enhances the color spectrum, offering a more comprehensive range of colors. This enhancement makes images lifelike, ensuring colors are more vibrant and natural. Such an extensive color range ensures that very bright and dark scenes in videos and images are rendered more realistically.

This technology involves adjusting the colors in an image after it is captured by the camera. This process is not just about enhancing visuals; it’s also about telling a story and making the content visually pleasing. Through careful adjustment of colors and brightness, HDR can bring a new depth and emotion to the images, enhancing the storytelling aspect of both films and photographs.

How Does HDR Work?

HDR stands for High Dynamic Range, but what does that mean?

The word “dynamic” refers to how much contrast there is between light and dark areas of an image. A picture with a low dynamic range might show everything as very bright or dark; it doesn’t have any detail in its shadows or highlights. By increasing the dynamic range of your camera or display device, you can see more detail in both these areas – so you can see things like clouds that are lit by the sun but also have some shade behind them.

What is HDR

HDR and Cloudinary

HDR is a great way to make your video look more realistic and engaging. It’s also much easier to use than you might think, so there’s no reason not to try it out.

Cloudinary is a cloud-based service for managing images and videos that offers a generous free-forever subscription plan. With Cloudinary, you can upload images and videos, apply built-in effects, filters, and transformations, and deliver them to users.

Last updated: Jan 9, 2024