Cloudinary has been named a Visionary in the 2025 Gartner® Magic Quadrant™ for Digital Asset Management (DAM) Platforms, for the second consecutive time. We’re excited to be named a Visionary and incredibly proud of our Product team who over the last year have been coming up with the brilliant updates that have made our DAM among the most intelligent, versatile, innovative on the market. As importantly, this recognition highlights the many ways Cloudinary continues to deliver value by managing, transforming, and delivering every image and video automatically, at any scale.
Every day, thousands of teams use Cloudinary to solve one of the hardest problems in digital business: getting great content in front of the right audience, fast. The platform’s strength comes from what users accomplish with it. From streamlining creative workflows to enabling large-scale personalization, Cloudinary helps teams focus on creativity and outcomes instead of getting stuck behind operational hurdles and losing time performing manual work.
Cloudinary Assets is for teams that need to move quickly without sacrificing control or quality. From the start, AI has been baked in, not bolted on. The benefits are tangible. Faster campaign launches. Stronger cross-team collaboration. Better brand consistency. Lower content management costs.
This past year, we’ve rolled out several updates based on real feedback from customers in the trenches.
- Automated Captioning and Transcription. Make media more inclusive and compliant, without extra software or manual steps.
- Granular Roles and Permissions. Control who can view, edit, or publish content.
- People Search. AI identifies individuals across your asset library, quickly find the right content.
- Rights Management via FADEL Integration. Allows brands to track usage and clear rights directly in the DAM.
- Natural Language MediaFlows. Simplify workflow creation. Teams can describe what they want in plain language, and the system builds it.
- Enhanced Analytics and Reporting. Measure content performance and make decisions based on real data.
This recognition pushes us to continue innovating and adapting so that Cloudinary customers are better able to solve real challenges, not just check boxes. No matter their vertical, size of their org, be them a retailer, publisher, creative agency, global brand, you name it, scaling content, improving accessibility, and measuring outcomes is what Assets is all about.
Recognition from respected industry analysts like Gartner affirms that we’re on the right strategic path and strengthens our confidence in the solutions we build. Just as important, it reflects the real-world impact Cloudinary has on the teams and creators who use our platform to bring their ideas to life and do their best work.
It also sets the stage for what comes next, continued investment in tools that simplify complex workflows, support innovation, and help our customers keep pace with growing demands for visual content and deliver with clarity, speed, and consistency.
Explore the full spectrum of our capabilities and learn more about how we can support your team. Visit cloudinary.com.
Gartner Magic Quadrant for Digital Asset Management Platforms, By Tia Smart, Rene Cizio, Aparajita Mazumdar, Serena Mushigo, Karen Lee, 4 November 2025.
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About Cloudinary
Cloudinary is the image and video platform that enables the world’s most engaging brands to deliver transformative visual experiences at global scale. More than three million users and 11,000 customers, including Adidas, Etsy, Fiverr, Grubhub, Minted and Paul Smith rely on Cloudinary to bring their campaigns, apps and sites to life. Backed by an ecosystem of more than 300 partners, integrations and plug-ins, Cloudinary’s AI-powered image and video solutions offer a single source of truth for brands to manage, transform, optimize, and deliver engaging visual content to anyone, anywhere. As a result, brands across all industries are seeing up to a 203% ROI with benefits including faster time to market, higher user satisfaction and increased engagement and conversions. For more information, visit www.cloudinary.com.
