Cloudinary Blog

Good Reads Meet Visual Tools at Bloomsbury

Good Reads Meet Visual Tools at Bloomsbury

Most might know Bloomsbury Publishing as the publisher of the Harry Potter series. What you might not know is that the publishing house also has a vibrant academic division that offers digital reproductions of encyclopedias, manuscripts and museum collections for use by university libraries and researchers. Seeking a way to manipulate and serve high-resolution images, combined with security that prevented anyone other than library patrons and paid users to access the content, Bloomsbury discovered Cloudinary’s digital asset management (DAM) solution.

Using Cloudinary, Bloomsbury quickly turned images of books, manuscripts and museum collections into thumbnails in search results, and merged them into book views. The images were responsive, so they would present quickly and in the right format.

Bloomsbury scanned images once, at 100 megapixels, then stored the single high-resolution version in the secure Cloudinary DAM. Then with Cloudinary's automated image transformation, including format transcoding and quality compression, Bloomsbury was able to set the parameters for how much space an image should take up on the screen, and appropriately wrap the text around it. Cloudinary also supports responsive technology, enabling Bloomsbury to immediately deliver the appropriate image size, resolution and format for each user's browser, device, and viewport.

With Cloudinary Bloomsbury has digitized more than 100,000 documents, totaling more than 300 gigabytes, and responsively serves 7,000 requests and 40,000 transformations a month.

"The best thing about Cloudinary is that we can set it and forget it," said Pedja Pavlicic, head of Digital at Bloomsbury Publishing, noting that using Cloudinary has cut publishing time in half and improved load times for image-heavy pages. "Once you load an image in Cloudinary, you don't have to worry about it. It's always available and always optimized.”

Read the full case study here to learn more.

Recent Blog Posts

Image-Editing Basics and a Tutorial for Automation With AI

You likely find yourself continually editing images for enhancement by eliminating flaws and tweaking the overall presentation, typically with software tools. Examples of basic editing are straightening, cleaning, and cropping images, as well as adjusting the contrast, exposure, and white balance. With advanced software like Cloudinary, you can automate not only editing tasks, such as quality adjustment and encoding, but also delivery.

Read more
Tips for Retaining Audience Through Engaging Videos

Measuring the level of interest your videos generate helps you produce compelling content. The measurement and optimization approach must, however, address the various aspects of each video, including the A/B test hypothesis and iterations. A high engagement rate spells effective videos; a low engagement rate calls for content improvement.

Read more
Forbes Cloud 100: When the Stars Align

In 2017, when Cloudinary first made the Forbes Cloud 100 as a ‘Rising Star,’ it was an incredibly proud moment for the company. In 2018 we graduated from Rising Star status to be acknowledged as part of the incredible Cloud 100, the top 100 SaaS companies in the world. Today marks our third consecutive year on this prestigious list.

Read more
A Cloudinary-Enhanced Student-ID App

I’m an instructional designer on Cloudinary’s Solutions and Training team. As the COVID-19 pandemic emerged in March, like other global organizations, we pivoted to set up virtual courses. As much as we looked forward to resuming in-person classes in the future, we switched gear to focus on the virtual way of learning.

Read more
Image Formats: Getting it Right

Image formats, which are standards for digital images, can be uncompressed, compressed, raster based, or vector based. You determine the DNA of your images with the formats you adopt, each of which offering different capabilities. For example, rasters generate images with pixels; vectors, with vectors or proportional formulas. PNGs can display logos without background; JPEGs always come with backgrounds. This article explains the main properties of the various image formats, including their basic concepts and pros and cons.

Read more