MEDIA GUIDES / Image

How to Check Metadata of an Image

Did you know that when you take a photo, your camera stores more than just the image’s pixel data? Apart from the pixel data representing the colors of an image, an image file contains additional information called “metadata“, which can include details like the date and time it was taken, camera settings, location, photographer information, and so on.

Understanding image metadata is essential for developers, photographers, and designers alike. It helps with media optimization, ensuring images meet technical specifications, verifying usage rights, and debugging image-related issues.

In this article, we will explore various ways to check image metadata using built-in tools, online services, image editing software, and command-line utilities.

In this article:

What Is Image Metadata?

Metadata typically refers to data that describes other data. In images, it’s the embedded information within a digital image file that provides details about the photo. Image metadata can also act as a digital fingerprint, containing information about the image, such as where it came from and how it was taken.

For example, this screenshot from Wikimedia shows the metadata of an image file on the website:

This data provides valuable insights, including licensing, usage permissions, capture time and date, resolution, and more.

There are different types of metadata. The types of metadata that are found in images can be broadly categorized into three. These include:

  1. Technical Metadata: This includes basic file properties like the image’s size and dimension, DPI, PPI, format (e.g., JPEG, PNG), and color profile. Technical metadata is essential for ensuring that an image meets the requirements for specific use cases, such as web design or high-quality printing.
  2. EXIF Metadata: EXIF (Exchangeable Image File Format) metadata is data generated by digital cameras and smartphones. It contains details about the camera settings used to capture the image, such as aperture, shutter speed, ISO, and focal length. It also includes timestamps and, in some cases, geolocation data.
  3. IPTC Metadata: IPTC (International Press Telecommunications Council) metadata is often added by photographers or editors. It structures and defines metadata properties that allow users to add precise and reliable data about images. It includes descriptive information like captions, keywords, license, and copyright details.

Why Check the Metadata of an Image?

Image metadata plays a crucial role in workflows like asset management and media optimization. For example, it helps photographers organize their portfolios, enables developers to debug image-related issues, and ensures that businesses comply with copyright laws.

Here are some key reasons why you might need to check the metadata of an image:

  • Technical Requirements: Sometimes, websites or print publications have specific requirements for image size, format, or resolution. Checking and analyzing metadata ensures your images meet these specs.
  • Copyright and Usage Rights: Before using an image, it’s important to know if you have the proper rights to it. Metadata can tell you who owns the copyright for an image and what permissions you have to use it, which is crucial for avoiding legal trouble.
  • Performance Optimization: Large image files can make your website sluggish, leading to longer load times and a poor user experience. By analyzing metadata, you can easily identify which images are too big or unoptimized and take steps to compress or resize them.
  • Debugging: In many web projects that rely on images, if an image isn’t displaying correctly or looks off, checking its metadata can provide valuable information. Details like resolution, color profile, format, or compression settings might reveal what’s causing the issue, helping you troubleshoot and fix it more efficiently.

Using Built-In Tools to Check Image Metadata

Now that you understand what image metadata is and why it’s important, how do you actually find it? If you’re looking for a quick and easy way to check metadata, your computer’s operating system likely has built-in tools that can help.

On Windows:

  1. In the File Explorer, right-click on the image file.
  2. Select Properties from the context menu.
  3. Navigate to the Details tab to view metadata like dimensions, resolution, and camera settings.

On MacOS:

  1. Using the Finder app, right-click on the image.
  2. Click Get Info.
  3. Scroll down to the More Info section to see metadata such as file type, size, and EXIF data.

While these methods are quick and easy, they may not display all available metadata, especially IPTC and advanced EXIF details. Alternatively, you can use graphics editing software or some popular developer tools for more comprehensive image metadata analysis. We’ll explore some of these in the next sections.

Using Cloudinary to Check Metadata

Cloudinary is a cloud-based media platform for managing, optimizing, and delivering media assets such as images, videos, and text. When you upload images to Cloudinary, you can double click on the image from Media Library > Assets in your dashboard to check its metadata. You can also edit the metadata by adding three types of metadata to your image assets. These include structured metadata, contextual metadata, and tags.

Additionally, Cloudinary provides a programmatic solution for efficiently adding and retrieving image metadata, enabling seamless scalability to handle any volume of data. You can learn more on how to use any of the programming language SDKs to work with image metadata in the docs.

Using Image Editing Software to View Metadata

If you’re looking for advanced capabilities such as editing image metadata or viewing specific metadata categories like EXIF and IPTC, professional image editing software like Adobe Photoshop and GIMP will come handy.

Here’s how you can use the two programs to view and edit image metadata:

In Adobe Photoshop:

  1. Open the image in Photoshop.
  2. In the top menu bar, go to File > File Info.
  3. Explore metadata categories like EXIF, IPTC, and XMP.

In GIMP:

    1. Open the image in GIMP.
    2. In the top menu bar, navigate to Image > Image Properties. You’ll find the image metadata as shown below:

Additionally, GIMP allows you to edit the image metadata. Navigate to Image > Metadata > View Metadata, you’ll see a window to edit the image’s metadata as shown below:

Checking Metadata Using Command-Line Tools

If you’re a developer who prefers working with command-line interfaces, there are several tools that allow you to work with image metadata in your workflows.

ExifTool

ExifTool is a command-line utility used for reading, writing, and editing metadata in various file formats, including images, videos, PDFs, and audio files. It supports a wide range of metadata standards like EXIF, IPTC, and XMP, making it useful for photographers and developers alike.

To use it:

  1. Download and follow the instructions for installing it for your OS in this guide.
  2. Run exiftool <your_image_file> to see the metadata.

Here’s what a sample output looks like:

Exiv2

Exiv2 is a lightweight command-line tool for managing image metadata, including EXIF, IPTC, and XMP data. It allows you to read, write, modify, and delete metadata in various image formats such as JPEG, PNG, TIFF, and RAW files from digital cameras.

For example, to use it on a Unix OS:

  1. Download the latest Exiv2 binary from the official website.
  2. Extract the binary package by running gzip -dc exiv2-0.28.3-Linux64.tar.gz | tar -xf -.
  3. Change directory into exiv2-0.28.3-Linux64 then run exiv2 <path_to_image_file>.

Command-line tools offer several advantages over other methods of checking for metadata, including high efficiency for bulk processing, seamless automation, advanced customization, and in-depth analysis. These capabilities make them a go-to choice for developers.

Metadata Is More Useful Than You Think

Image metadata is a powerful tool that provides several key benefits for easier organization and search of image collections, copyright and licensing information, improved SEO by providing context to search engines, and so on. Whether you’re a developer, photographer, or designer, understanding metadata helps ensure compliance, improves media workflows, and troubleshoot image-related issues.

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QUICK TIPS
Colby Fayock
Cloudinary Logo Colby Fayock

In my experience, here are tips that can help you better analyze and manage image metadata:

  1. Strip unnecessary metadata for privacy
    Many images contain GPS location data and personal information. Use tools like ExifTool to remove metadata before sharing sensitive images online.
  2. Automate metadata extraction for bulk processing
    If dealing with large image datasets, automate metadata extraction using scripts with ExifTool or Python’s Pillow and pyexiv2 libraries. This saves time and ensures consistency.
  3. Embed metadata in image exports from editing software
    When exporting images from Photoshop, Lightroom, or GIMP, ensure metadata like copyright, author name, and keywords are preserved for better asset tracking and SEO.
  4. Use metadata for reverse image searching
    Checking the metadata of an image can help determine its origin. If metadata is missing, use tools like Google Reverse Image Search or TinEye to track where the image has been used.
  5. Monitor image metadata for forensic investigations
    EXIF metadata can help verify image authenticity by checking timestamps, camera make, and even past modifications. Tools like FotoForensics can provide deeper insights.
  6. Modify metadata for SEO optimization
    Google considers metadata like descriptions, captions, and keywords when indexing images. Ensure that IPTC metadata is optimized for search engines to improve image discoverability.
  7. Leverage AI for metadata enrichment
    AI tools can analyze image content and automatically generate metadata tags based on objects, faces, and locations within the image, making digital asset management more efficient.
  8. Check metadata in RAW files for professional editing
    RAW image files contain more detailed metadata than JPEGs. Use specialized tools like Adobe Bridge or Capture One to extract and analyze metadata for better post-processing decisions.
  9. Detect metadata tampering for authenticity checks
    Some tools can identify whether metadata has been altered. Services like JPEGsnoop analyze compression artifacts and metadata inconsistencies to detect potential photo manipulation.
  10. Preserve metadata in image compression workflows
    Some compression tools strip metadata to reduce file size. If metadata retention is necessary, use lossless compression techniques and verify the metadata remains intact after processing.
Last updated: Mar 4, 2025