OpenAI

Use OpenAI to manage and transform media assets in Cloudinary. 

You can now create workflow automations through the combination of Cloudinary’s MediaFlows automations and OpenAI, Operationalizing AI across your media stack.

Make AI Work Within Smart Media Workflows

On top of image generation using generative AI, media management often involves repetitive tasks like tagging, describing, and categorizing assets, then uploading them or synching them across the media stack. 

Cloudinary’s MediaFlows, combined with OpenAI’s powerful language and vision models, makes it possible to enrich assets automatically and streamline workflows with AI-driven intelligence. Together, they help teams save time, improve accuracy, and change how we engage with media libraries.

Automated Tagging, Captions, and Metadata

With MediaFlows, every new image or video uploaded to Cloudinary can trigger an OpenAI-powered step to generate tags, descriptive captions, or even summaries. These metadata enhancements are stored alongside the asset in Cloudinary, making them instantly searchable and more accessible. For example, a product photo could automatically be tagged with style, color, and category, while a video could be summarized and transcribed. This reduces the need for manual data entry and speeds up content organization.

You can also use tags or metadata to rename assets and order them in product carousels and more, sorting media assets according to AI insights.

Leveraging both of MediaFlows’ EasyFlows and PowerFlows makes it simple for nondevelopers to trigger actions on media assets using OpenAI.

By incorporating AI into your media workflows, Cloudinary and OpenAI deliver a smarter, more efficient, and more inclusive media management experience.

Image Generation

With MediaFlows, you can use GPT-Image-1, DALL-E-3 or DALL-E-2 models to create images from a text prompt, automatically upload the generated image to Cloudinary, and configure any Cloudinary Upload API parameters, controlling how assets are named, where they are stored, if they should require moderation, or any other supported upload API parameter.

For example, you can take product images, generate “on-model” shots and upload those back into the DAM for review and publishing.

OpenAI is an artificial intelligence research and deployment company based in San Francisco that develops advanced AI systems like ChatGPT, DALL‑E, and Sora. It combines cutting‑edge research with large‑scale product development, focusing on building safe, broadly beneficial AI technologies.