STEP – Stibo Systems Platform

Connect STEP with Cloudinary to orchestrate processes for media assets spanning both systems, saving time and improving efficiency.

The Cloudinary-STEP PIM integration connects and orchestrates media assets from Cloudinary to STEP’s PIM, tying advanced media management from a digital asset management (DAM) solution into STEP. This integration is enabled through Cloudinary MediaFlows.

Together, Cloudinary and STEP enable:

• Quick and easy asset uploads.
• Using AI for asset transformation, from alt text to metadata, image processing, and more.
• Folders and collections.
• Extensible APIs for integrating with existing workflows.

Unify Product Data and Media Assets

Managing product information and media assets separately leads to inefficient and inconsistent data. Using Cloudinary and STEP by Stibo Systems together ensures that product data and digital assets are always in sync, giving customers consistent and engaging product experiences across every channel.

Automate Asset-to-Product Mapping

With Cloudinary’s MediaFlows, you can automatically tag and optimize assets such as product photos or videos. Integrating with STEP ensures these assets are linked directly to the right product records, enriched with metadata, and distributed to sales and marketing channels. For example, when a new product SKU is added in STEP, the integration can trigger a workflow in Cloudinary to attach, transform, and deliver matching images to e-commerce platforms.

Accelerate Time-to-Market

The integration eliminates the manual steps of uploading, linking, and validating product assets, reducing errors and speeding up launches. Teams can trust that product data is always matched with the latest approved media, improving both internal efficiency and customer-facing quality. Cloudinary and STEP create a single source of truth for product information and digital assets, enabling faster, more consistent go-to-market execution.

Stibo Systems Platform, known as STEP by our customers, is a highly flexible SaaS platform that processes and governs data across domains, delivering trustworthy data to drive growth, efficiency and transformation in your business.

Our platform offers best-in-class, enterprise-level master data management capabilities, powered by AI. It enables you to manage a range of data assets, from customer and product master data to other critical data, from multiple domains, all on the same platform. This single source of truth gives you a consistent view of data, ensuring the reliability and scalability you need to adapt to changing business needs.