Atelier Commerce

Atelier Commerce designs interconnected ecosystems for emerging and mid-market DTC brands where every channel pulls from the same customer data and growth compounds instead of leaking between tools.

Built for the Cloudinary era:
With Cloudinary Studio now bringing transformations, AI editing, and canvas controls into one interface, the creative team is empowered to build templates to apply design smarts at scale. We use Cloudinary to centralize the asset library, automate optimization, and deliver responsive media across Shopify, headless builds, email, and ads, so the creative team stops being a bottleneck and the site stops getting penalized for slow images. Core Web Vitals stay green, and ops scales with the catalog.

Let’s build something worth talking about.

We organize the work around three lifecycle pillars:

Growth Marketing
Paid media, SEO, and acquisition tuned to the customers worth keeping.

Retention Marketing
Klaviyo-led email and SMS programs powered by media that renders correctly in every inbox.
CRO & Experience. Shopify, BigCommerce, and headless site work where image weight no longer drags down conversion.

Where we go deep:

Paid Media
Full-funnel Meta, Google, TikTok, and emerging channels with creative pipelines built on Cloudinary’s transformations.

Email & SMS Marketing
Klaviyo campaigns that pull responsive, optimized assets from one source instead of re-exporting per channel.

Branding & Web Design
Figma-led design systems with Cloudinary handling the heavy lifting between Figma and production.

CRO & Physical Mail
Connected to the same ecosystem, measured against customer lifetime value.

Enriched Product Data & AI Enablement
Modern channels are only as smart as the data feeding them. Cloudinary’s AI tagging, background generation, and transformation API enrich asset metadata so visuals become structured data, searchable, personalizable, and ready for AI-driven merchandising.