Tools / 90s Photo Filter

90s Photo Filter

Add a 90s photo filter with our free online tool. Upload a photo, apply the retro 90s look, and download it in just a few clicks.

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90s Photo Filter

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★★★★★
4.5 (24 reviews)

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Free Online 90s Photo Filter

Give any photo a nostalgic 90s look in seconds.

Why use our 90s Photo Filter?

Add warm, faded, retro 90s film tones to your photos, right in the browser, free, with no watermarks.

Built for the browser

Work right in your browser, free, with no software to install and no watermarks.

Retro 90s look

Add faded colors, warmth, and film grain.

Adjustable strength

Dial the effect from subtle to full retro.

Quality preserved

Cloudinary keeps your output crisp and true to the original.

Do it at scale

Process one file or thousands with our free API and add a 90s photo filter automatically, with no manual steps.

Format versatility

Works with all major formats, so your result fits right into your workflow.

How to add a 90s photo filter in 3 steps

Add a 90s filter in 3 simple steps. Upload your photo, apply the filter, and download.

Upload your image

Drag and drop your image into the browser, or upload it from your device.

Apply the 90s filter

Add the retro look and adjust the strength.

Download

Save your result, with no watermarks.

Go beyond a plain photo

A woman and a golden retriever in the mountains. They're sitting, facing away from the camera while the dog noses the woman. They're surrounded by natural splendor including majestic mountains, puffy clouds, and evergreen-studded hills.
An un-cropped image overlaid with a cropping window showing how it would be cropped by Cloudinary.
An arrow pointing from the original asset to the cropped asset
A woman and a golden retriever in the mountains. They're sitting, facing away from the camera while the dog noses the woman. They're surrounded by natural splendor including majestic mountains, puffy clouds, and evergreen-studded hills.
The same asset cropped using the following settings: Aspect Ratio: 1:2. Crop Mode: Content-Aware.
Images
Videos
Crop Mode
Aspect Ratio
Original
18 MB

We’re showing a resized version of the original asset to avoid slow loading speeds. View the original.

The original asset:
JPEG
135 KB
WebP
135 KB
AVIF
90 KB
JPEG XL
94 KB
The image after being optimized using the following settings: Quality: Auto. Width: 1000px.
Original
18 MB

We’re showing a resized version of the original asset to avoid slow loading speeds. View the original.

The original asset:
JPEG
135 KB
WebP
135 KB
AVIF
90 KB
JPEG XL
94 KB
The image after being optimized using the following settings: Quality: Auto. Width: 1000px.
Images
Videos
Quality
Width
An un-cropped image overlaid with a croppingai window showing how it would be cropped by Cloudinary.
An arrow pointing from the original asset to the cropped asset
The same asset cropped using the following settings: Aspect Ratio: 1:1. Crop Mode: Content-Aware.
Images
Videos
Crop Mode
Aspect Ratio
The original image:
An arrow pointing from the original asset to the transformed asset.
The personalized image:
The original image:
The personalized image:
Product Photos
Backgrounds
Overlays
Duration
Full length video: Surfing Trip
An arrow pointing from the original video to the AI-generated preview.
Duration
A shorter video preview generated by Cloudinary's AI using the following settings: Duration: 15 seconds. Max Clips: 9. Min Clip Length: 1 second.
Videos
Duration
Max Clips
Min Clip Length
URL:
/ar_0.5,c_fill,g_auto,w_433/q_auto/f_auto/hiking_dog_mountain.jpg
cloudinary.image("hiking_dog_mountain.jpg", {transformation: [
  {aspect_ratio: "0.5", gravity: "auto", width: 433, crop: "fill"},
  {quality: "auto"},
  {fetch_format: "auto"}
  ]})
new CloudinaryImage("hiking_dog_mountain.jpg")
  .resize(
    fill()
      .width(433)
      .aspectRatio(0.5)
      .gravity(autoGravity())
  )
  .delivery(quality(auto()))
  .delivery(format(auto()));
new CloudinaryImage("hiking_dog_mountain.jpg")
  .resize(
    fill()
      .width(433)
      .aspectRatio(0.5)
      .gravity(autoGravity())
  )
  .delivery(quality(auto()))
  .delivery(format(auto()));
new CloudinaryImage("hiking_dog_mountain.jpg")
  .resize(
    fill()
      .width(433)
      .aspectRatio(0.5)
      .gravity(autoGravity())
  )
  .delivery(quality(auto()))
  .delivery(format(auto()));
new CloudinaryImage("hiking_dog_mountain.jpg")
  .resize(
    fill()
      .width(433)
      .aspectRatio(0.5)
      .gravity(autoGravity())
  )
  .delivery(quality(auto()))
  .delivery(format(auto()));
CloudinaryImage("hiking_dog_mountain.jpg").image(transformation=[
  {'aspect_ratio': "0.5", 'gravity': "auto", 'width': 433, 'crop': "fill"},
  {'quality': "auto"},
  {'fetch_format': "auto"}
  ])
(new ImageTag('hiking_dog_mountain.jpg'))
	->resize(Resize::fill()->width(433)
->aspectRatio(0.5)
	->gravity(
	Gravity::autoGravity())
	)
	->delivery(Delivery::quality(
	Quality::auto()))
	->delivery(Delivery::format(
	Format::auto()));
cloudinary.url().transformation(new Transformation()
  .aspectRatio("0.5").gravity("auto").width(433).crop("fill").chain()
  .quality("auto").chain()
  .fetchFormat("auto")).imageTag("hiking_dog_mountain.jpg");
cl_image_tag("hiking_dog_mountain.jpg", transformation: [
  {aspect_ratio: "0.5", gravity: "auto", width: 433, crop: "fill"},
  {quality: "auto"},
  {fetch_format: "auto"}
  ])
cloudinary.Api.UrlImgUp.Transform(new Transformation()
  .AspectRatio("0.5").Gravity("auto").Width(433).Crop("fill").Chain()
  .Quality("auto").Chain()
  .FetchFormat("auto")).BuildImageTag("hiking_dog_mountain.jpg")
cloudinary.image('hiking_dog_mountain.jpg').transformation(Transformation()
	.resize(Resize.fill().width(433)
.aspectRatio(0.5)
	.gravity(
	Gravity.autoGravity())
	)
	.delivery(Delivery.quality(
	Quality.auto()))
	.delivery(Delivery.format(
	Format.auto())));
imageView.cldSetImage(cloudinary.createUrl().setTransformation(CLDTransformation()
  .setAspectRatio("0.5").setGravity("auto").setWidth(433).setCrop("fill").chain()
  .setQuality("auto").chain()
  .setFetchFormat("auto")).generate("hiking_dog_mountain.jpg")!, cloudinary: cloudinary)
MediaManager.get().url().transformation(new Transformation()
  .aspectRatio("0.5").gravity("auto").width(433).crop("fill").chain()
  .quality("auto").chain()
  .fetchFormat("auto")).generate("hiking_dog_mountain.jpg");
cloudinary.image('hiking_dog_mountain.jpg').transformation(Transformation()
	.resize(Resize.fill().width(433)
.aspectRatio(0.5)
	.gravity(
	Gravity.autoGravity())
	)
	.delivery(Delivery.quality(
	Quality.auto()))
	.delivery(Delivery.format(
	Format.auto())));
cloudinary.image {
	publicId("hiking_dog_mountain.jpg")
	 resize(Resize.fill() { width(433)
 aspectRatio(0.5F)
	 gravity(
	Gravity.autoGravity())
	 })
	 delivery(Delivery.quality(
	Quality.auto()))
	 delivery(Delivery.format(
	Format.auto())) 
}.generate()
new CloudinaryImage("hiking_dog_mountain.jpg")
  .resize(
    fill()
      .width(433)
      .aspectRatio(0.5)
      .gravity(autoGravity())
  )
  .delivery(quality(auto()))
  .delivery(format(auto()));

Frequently Asked Questions

It gives any photo a nostalgic, faded 90s film look, right in your browser.

Upload a photo and the tool applies the 90s filter, which you can dial up or down.

Yes, it’s free to use online. Just upload your photo and download the result.

Yes. Developers can use Cloudinary’s API to add a 90s photo filter automatically.

Warm, slightly faded colors with film grain, like a photo from a 90s disposable camera.

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