Tools/Image Filter

Image Filter

Cloudinary’s image filter tool lets you apply color, contrast, brightness, and stylistic effects directly in the browser or through the API while maintaining consistent output.

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Upload an Image to Apply Filters

Or drag your image here

★★★★★
4.5 (23 reviews)

Apply image filters programmatically

Sign up for our free API and optimize your web images edited on the fly

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Free Image Filter Tool

Upload your image and apply filter adjustments directly in the browser. No additional software or setup required.

Why Use Image Filters?

Apply visual adjustments using Cloudinary’s browser-based tools, or integrate the API to standardize image styling across applications and environments.

AI-powered Transformations

More than image optimization. Generative Fill, Generative Object Removal and Generative Replace are just a few examples of how AI can intelligently customize images, providing flexibility in content creation.

Image Enhancement

Whether it’s 3D animations, interactive product displays or real time filtering, Cloudinary’s API gives you a lot of image enhancement features. Developers can easily both compress and make older images look great again!

Performance Optimization

Automatic optimization guarantees that images are delivered in the highest quality and most suitable format for the user’s device, browser, or connection. Whether it’s JPG, PNG, HEIC or any other image format the most efficient format is automatically selected and compressed for optimal performance.

Batch compress and optimize images

Use our image optimizer to batch optimize images easily, or sign up for our free API to automatically compress all your web images!

Workflow Automation

Create automated workflows with preset configurations to save time and ensure that files are automatically transformed and ready for delivery right after upload.

Image Formats Versatility

Go beyond image compression with support for cutting-edge formats like JXL and AVIF. These advanced formats ensure that your visual assets are delivered with the best combination of quality and efficiency.

Apply filter to images

Use image filters in 3 simple steps, or use Cloudinary’s API to apply image filter transformations programmatically.

Add your images

Upload or drag and drop your images into the browser

Start Image Transformation

Start applying image filters and begin adjusting your images now.

Download optimized images

Once the transformation is complete, download your images

Beyond Image Filters

A woman and a golden retriever in the mountains. They're sitting, facing away from the camera while the dog noses the woman. They're surrounded by natural splendor including majestic mountains, puffy clouds, and evergreen-studded hills.
An un-cropped image overlaid with a cropping window showing how it would be cropped by Cloudinary.
An arrow pointing from the original asset to the cropped asset
A woman and a golden retriever in the mountains. They're sitting, facing away from the camera while the dog noses the woman. They're surrounded by natural splendor including majestic mountains, puffy clouds, and evergreen-studded hills.
The same asset cropped using the following settings: Aspect Ratio: 1:2. Crop Mode: Content-Aware.
Images
Videos
Crop Mode
Aspect Ratio
Original
18 MB

We’re showing a resized version of the original asset to avoid slow loading speeds. View the original.

The original asset:
JPEG
135 KB
WebP
135 KB
AVIF
90 KB
JPEG XL
94 KB
The image after being optimized using the following settings: Quality: Auto. Width: 1000px.
Original
18 MB

We’re showing a resized version of the original asset to avoid slow loading speeds. View the original.

The original asset:
JPEG
135 KB
WebP
135 KB
AVIF
90 KB
JPEG XL
94 KB
The image after being optimized using the following settings: Quality: Auto. Width: 1000px.
Images
Videos
Quality
Width
An un-cropped image overlaid with a croppingai window showing how it would be cropped by Cloudinary.
An arrow pointing from the original asset to the cropped asset
The same asset cropped using the following settings: Aspect Ratio: 1:1. Crop Mode: Content-Aware.
Images
Videos
Crop Mode
Aspect Ratio
The original image:
An arrow pointing from the original asset to the transformed asset.
The personalized image:
The original image:
The personalized image:
Product Photos
Backgrounds
Overlays
Duration
Full length video: Surfing Trip
An arrow pointing from the original video to the AI-generated preview.
Duration
A shorter video preview generated by Cloudinary's AI using the following settings: Duration: 15 seconds. Max Clips: 9. Min Clip Length: 1 second.
Videos
Duration
Max Clips
Min Clip Length

Frequent Asked Questions:

Upload your image and apply filter adjustments through Cloudinary’s web interface or API. You can control visual properties such as color balance, brightness, contrast, and stylistic effects.

Yes. Cloudinary’s API allows automated image filter transformations using configurable parameters that can be applied during upload or delivery.

Applying filters changes visual appearance but does not reduce image resolution. Cloudinary maintains image clarity and applies optimization settings where applicable.

Yes. You can define filter parameters once in the API and apply them consistently across images without manual repetition.

Cloudinary supports JPG, PNG, WebP, AVIF, HEIC, and JPEG XL when applying image filters, with automatic format optimization for delivery.