Tools / PDF Brand Guidelines

PDF Brand Guidelines

Build a brand-guidelines PDF with our free online tool. Add your logo, colors and typography, and download your guidelines in just a few clicks.

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PDF Brand Guidelines

Upload your logo, add your brand colors and fonts, and generate a ready-to-share brand handbook — logo usage, color palette, typography, and spacing scale.

Or drag your logo here

PNG / JPG / WebP / SVG · Max 8MB

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Free Online PDF Brand Guidelines Tool

Build a clean brand-guidelines PDF with your logo, colors, and typography.

Why use our PDF Brand Guidelines tool?

Create a shareable brand guidelines document, logo, color palette, and type styles, right in the browser, with no design tools.

Built for the browser

Work right in your browser, free, with no software to install and no watermarks.

Logo, colors & type

Document your logo, color palette, and typography in one place.

Professional layout

A clean, ready-to-share design-system layout.

Quality preserved

Cloudinary keeps your output crisp and true to the original.

Do it at scale

Process one file or thousands with our free API and build brand guidelines automatically, with no manual steps.

Format versatility

Works with all major formats, so your result fits right into your workflow.

How to build brand guidelines in 3 steps

Build your guidelines in 3 simple steps. Add your brand assets, lay them out, and download the PDF.

Add your brand assets

Add your logo, colors, and fonts in the browser.

Lay it out

Arrange your sections into a clean guidelines document.

Download the PDF

Save your brand guidelines, with no watermarks.

Go beyond a scattered brand

A woman and a golden retriever in the mountains. They're sitting, facing away from the camera while the dog noses the woman. They're surrounded by natural splendor including majestic mountains, puffy clouds, and evergreen-studded hills.
An un-cropped image overlaid with a cropping window showing how it would be cropped by Cloudinary.
An arrow pointing from the original asset to the cropped asset
A woman and a golden retriever in the mountains. They're sitting, facing away from the camera while the dog noses the woman. They're surrounded by natural splendor including majestic mountains, puffy clouds, and evergreen-studded hills.
The same asset cropped using the following settings: Aspect Ratio: 1:2. Crop Mode: Content-Aware.
Images
Videos
Crop Mode
Aspect Ratio
Original
18 MB

We’re showing a resized version of the original asset to avoid slow loading speeds. View the original.

The original asset:
JPEG
135 KB
WebP
135 KB
AVIF
90 KB
JPEG XL
94 KB
The image after being optimized using the following settings: Quality: Auto. Width: 1000px.
Original
18 MB

We’re showing a resized version of the original asset to avoid slow loading speeds. View the original.

The original asset:
JPEG
135 KB
WebP
135 KB
AVIF
90 KB
JPEG XL
94 KB
The image after being optimized using the following settings: Quality: Auto. Width: 1000px.
Images
Videos
Quality
Width
An un-cropped image overlaid with a croppingai window showing how it would be cropped by Cloudinary.
An arrow pointing from the original asset to the cropped asset
The same asset cropped using the following settings: Aspect Ratio: 1:1. Crop Mode: Content-Aware.
Images
Videos
Crop Mode
Aspect Ratio
The original image:
An arrow pointing from the original asset to the transformed asset.
The personalized image:
The original image:
The personalized image:
Product Photos
Backgrounds
Overlays
Duration
Full length video: Surfing Trip
An arrow pointing from the original video to the AI-generated preview.
Duration
A shorter video preview generated by Cloudinary's AI using the following settings: Duration: 15 seconds. Max Clips: 9. Min Clip Length: 1 second.
Videos
Duration
Max Clips
Min Clip Length
URL:
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cloudinary.image("hiking_dog_mountain.jpg", {transformation: [
  {aspect_ratio: "0.5", gravity: "auto", width: 433, crop: "fill"},
  {quality: "auto"},
  {fetch_format: "auto"}
  ]})
new CloudinaryImage("hiking_dog_mountain.jpg")
  .resize(
    fill()
      .width(433)
      .aspectRatio(0.5)
      .gravity(autoGravity())
  )
  .delivery(quality(auto()))
  .delivery(format(auto()));
new CloudinaryImage("hiking_dog_mountain.jpg")
  .resize(
    fill()
      .width(433)
      .aspectRatio(0.5)
      .gravity(autoGravity())
  )
  .delivery(quality(auto()))
  .delivery(format(auto()));
new CloudinaryImage("hiking_dog_mountain.jpg")
  .resize(
    fill()
      .width(433)
      .aspectRatio(0.5)
      .gravity(autoGravity())
  )
  .delivery(quality(auto()))
  .delivery(format(auto()));
new CloudinaryImage("hiking_dog_mountain.jpg")
  .resize(
    fill()
      .width(433)
      .aspectRatio(0.5)
      .gravity(autoGravity())
  )
  .delivery(quality(auto()))
  .delivery(format(auto()));
CloudinaryImage("hiking_dog_mountain.jpg").image(transformation=[
  {'aspect_ratio': "0.5", 'gravity': "auto", 'width': 433, 'crop': "fill"},
  {'quality': "auto"},
  {'fetch_format': "auto"}
  ])
(new ImageTag('hiking_dog_mountain.jpg'))
	->resize(Resize::fill()->width(433)
->aspectRatio(0.5)
	->gravity(
	Gravity::autoGravity())
	)
	->delivery(Delivery::quality(
	Quality::auto()))
	->delivery(Delivery::format(
	Format::auto()));
cloudinary.url().transformation(new Transformation()
  .aspectRatio("0.5").gravity("auto").width(433).crop("fill").chain()
  .quality("auto").chain()
  .fetchFormat("auto")).imageTag("hiking_dog_mountain.jpg");
cl_image_tag("hiking_dog_mountain.jpg", transformation: [
  {aspect_ratio: "0.5", gravity: "auto", width: 433, crop: "fill"},
  {quality: "auto"},
  {fetch_format: "auto"}
  ])
cloudinary.Api.UrlImgUp.Transform(new Transformation()
  .AspectRatio("0.5").Gravity("auto").Width(433).Crop("fill").Chain()
  .Quality("auto").Chain()
  .FetchFormat("auto")).BuildImageTag("hiking_dog_mountain.jpg")
cloudinary.image('hiking_dog_mountain.jpg').transformation(Transformation()
	.resize(Resize.fill().width(433)
.aspectRatio(0.5)
	.gravity(
	Gravity.autoGravity())
	)
	.delivery(Delivery.quality(
	Quality.auto()))
	.delivery(Delivery.format(
	Format.auto())));
imageView.cldSetImage(cloudinary.createUrl().setTransformation(CLDTransformation()
  .setAspectRatio("0.5").setGravity("auto").setWidth(433).setCrop("fill").chain()
  .setQuality("auto").chain()
  .setFetchFormat("auto")).generate("hiking_dog_mountain.jpg")!, cloudinary: cloudinary)
MediaManager.get().url().transformation(new Transformation()
  .aspectRatio("0.5").gravity("auto").width(433).crop("fill").chain()
  .quality("auto").chain()
  .fetchFormat("auto")).generate("hiking_dog_mountain.jpg");
cloudinary.image('hiking_dog_mountain.jpg').transformation(Transformation()
	.resize(Resize.fill().width(433)
.aspectRatio(0.5)
	.gravity(
	Gravity.autoGravity())
	)
	.delivery(Delivery.quality(
	Quality.auto()))
	.delivery(Delivery.format(
	Format.auto())));
cloudinary.image {
	publicId("hiking_dog_mountain.jpg")
	 resize(Resize.fill() { width(433)
 aspectRatio(0.5F)
	 gravity(
	Gravity.autoGravity())
	 })
	 delivery(Delivery.quality(
	Quality.auto()))
	 delivery(Delivery.format(
	Format.auto())) 
}.generate()
new CloudinaryImage("hiking_dog_mountain.jpg")
  .resize(
    fill()
      .width(433)
      .aspectRatio(0.5)
      .gravity(autoGravity())
  )
  .delivery(quality(auto()))
  .delivery(format(auto()));

Frequently Asked Questions

It helps you build a brand guidelines PDF, logo, colors, and typography, right in your browser.

Add your brand assets and the tool lays them out into a clean guidelines document.

Yes, it’s free to use online. Just build your guidelines and download the PDF.

Yes. Developers can use Cloudinary’s API to generate brand documents automatically.

Typically your logo usage, color palette, and typography, so everyone stays on-brand.

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