Businesses of all sizes are feeling the pressure to manage the rapid growth of digital media across teams, regions, and platforms. This is especially acute at the enterprise level. The pressure isn’t just on creating more, it’s on managing more, faster, across teams and geographies.
For enterprise buyers, the question becomes: Is the DAM you have able to scale with rising volumes of content, maintain governance, and move content into action without bottlenecks?
Cloudinary’s latest release of Cloudinary Assets addresses these challenges directly. With new AI-powered capabilities,that gives enterprises the control, efficiency, and scale needed to manage complex content ecosystems without slowing down creative or delivery cycles.
The new release includes:
- AI-driven People Search, an AI-powered tool for instantly identifying and grouping individuals in images.
- Enhanced user management, giving admins precise control over access and collaboration.
- Filterable analytics dashboards, bringing actionable insight to content usage and adoption.
- MediaFlows quick actions, enabling teams to trigger automated workflows directly from the asset view.
Together, these features help global organizations work faster, maintain brand control, and get more value from their visual content libraries.
In complex organizations, content moves across teams, regions, and partners, making it difficult to know what’s approved, current, or compliant.
People Search uses AI to automatically identify individuals within assets and tag them by name.
Teams can group content by person or role, (e.g., internal team members, executives, spokespeople, or brand talent), and ensure consistent use of approved imagery across campaigns. New uploads are automatically associated with the right group, eliminating manual tagging and reducing risk.
Marketers, designers, developers, commerce managers, and agencies all work from the same content sources. Cloudinary’s updated user roles and permissions management system provides DAM admins detailed control over who can view, edit, or publish assets.
Enterprises require nuanced access and permissioning systems that map to real org structures, agencies, brands, and multiple regions. Our enhanced permissioning system introduces more granular user and content controls to support advanced user rights and governance scenarios. Admins can define viewing, editing, and publishing rights by role, team, or external partner maintaining brand governance while still enabling efficient collaboration.
- Assign permissions across users, groups, and content.
- Support sophisticated approval flows and separation of brands or markets.
- Reduce risk by ensuring the right people see — and use — the right assets.
The enhanced reporting and analytics capabilities in Cloudinary Assets give users a clear, configurable view of how content is created, shared, and used across the organization.
Updated and enhanced dashboards are filterable and track uploads, searches, downloads, moderation activity, collection views, and visits. Teams can generate full data reports by date range, compare performance across departments or campaigns, and export results for deeper analysis.
Advanced usage reports highlight engagement trends within the media library, revealing which content users prefer to deliver the most impact and where content adoption or compliance gaps may exist. This foundation of actionable reporting helps marketing, creative, and operations leaders understand what’s working, optimize what’s not, and plan with data instead of assumptions. It also lays the groundwork for upcoming insight and performance reporting that connects internal asset usage and surfaces data from the channels in which assets are being used.
Most enterprise content teams already rely on automation, but too often it operates in isolation from everyday creative workflows. The latest updates to MediaFlows within Cloudinary Assets close that gap by making automation easier to build, trigger, and manage directly inside the DAM. The goal is simple: Remove the friction between content creation and activation so work moves faster without sacrificing accuracy or governance.
These enhancements mean that teams can now create and launch MediaFlows directly from the Assets interface using new quick actions that bring automation into the natural flow of work.
Creating flows has also become more intuitive. Users can now describe a desired process in plain language and generate an automated workflow in seconds. For example, entering a prompt like “create a flow to resize new product images for web and social, then notify the design lead” instantly builds the corresponding MediaFlow.
Cloudinary has also expanded MediaFlows to support enterprise rights management and compliance. Conditional metadata fields allow teams to automate actions based on license terms, expiration dates, or asset type, ensuring that only approved media is used in campaigns.
To complete the loop, MediaFlows integrates directly with Cloudinary’s AI Vision technology to automate tagging. Assets are analyzed and labeled on upload, providing rich metadata that powers better search, faster discovery, and more accurate reporting.
Planning on attending DAM New York 2025? Come see these updates in action and join the panel discussion, “Exploring Video in DAM: Expanding Capabilities and Managing Successful Workflows.” Cloudinary representatives will be joined on the panel by experts from Blackstone, Maple Leaf Sports & Entertainment (MLSE), and ICP.