Most brands wouldn’t want their product to be thought of as forgettable by its customers. At Cloudinary, though, we’re proud to be known as the image optimization tool “whose effectiveness makes it easy to forget.” Because we designed it to be that way.
Our API-driven automations integrate so seamlessly with our customers’ tech stacks, that one CTO on G2 called us “the tool that knows how to make itself invisible while providing real added value.”
Now it’s not just G2 reviewers recognizing Cloudinary. G2 itself recently ranked us as the industry leader in image optimization. And we’re thrilled to be acknowledged for our hand in helping businesses streamline workflows, reclaim wasted budget and labor, and more easily deliver high-quality visual media at scale.
G2, a leading technology marketplace used by over 100 million professionals to make better software decisions, recently ranked Cloudinary as the industry leader in image optimization. In their Spring Image Optimization Grid Report, Cloudinary beat out 19 other image optimization solutions to claim the highest G2 score awarded by the company.
This score, based on reviews from actual software users and not the opinion of one analyst, takes into account customer satisfaction (based on user reviews) and market presence (based on market share, seller size, and social impact). So, what makes Cloudinary the choice of software users intent on delivering high-quality images at scale?
Cloudinary enables users to replace outdated technology and organizational siloes with a single source of visual media truth. From a centralized database, Cloudinary customers can use AI to manage, enhance, and deliver responsive media while eliminating bottlenecks that slow production and page load speeds.
“What I like best about Cloudinary is how easy it makes media management,” said one G2 reviewer in the nonprofit space. “I can upload, transform, optimize, and deliver images and videos all through one platform, with just a URL. The automatic format and quality optimization is a huge win for performance, and the transformation API is incredibly powerful for dynamic content.”
With Cloudinary automations, our users can eliminate the manual processes that cost organizations valuable time and resources better spent on growth initiatives. Our users benefit from scalable AI-powered features like:
- Generative Remove/Replace. Remove or replace objects within images using simple text prompts.
- Background Replace. Revitalize old hero shots with entirely new backgrounds created by AI.
- Enhanced Image Upscale. Seamlessly enlarge smaller images, or supersize already large images, at high-quality visual fidelity.
- Generative Extract. Isolate objects in images for advanced editing, like adding masks and patterns.
- Generative Fill. Easily expand images with generative AI, creating versatile assets to fit any aspect ratio.
- Generative Restore. Restore old or overcompressed images by eliminating artifacts and other imperfections with generative AI.
- Generative Recolor. Produce color-based product variants with generative AI, eliminating the need for manual editing or reshoots.
Delivering the ideal image to each platform and device isn’t just a formidable challenge, it’s also a customer expectation. Meet your audience’s high standards for content with Cloudinary’s dynamic, real-time optimization, which automatically optimizes content for the environment that your customer is viewing it in.
With automatic cropping and formatting, Cloudinary intelligently determines the optimal crop and resize for an image, taking into account its content, context, and the specified device’s dimensions or aspect ratio. This way, you can be sure that only lightweight, high-quality, perfectly-cropped images will find their way to your customers’ screens.
“Optimization and automatic generation of images adapted to each device,” said CTO William R. on G2 when asked what features he appreciated most about Cloudinary. “A real plus for easily optimizing the user experience and the KPIs associated with CoreWeb Vitals. The solution is easy to integrate thanks to the wide range of frameworks supported.”
Across industries and businesses, there’s perhaps no greater enemy to conversion than slow-loading pages. Cloudinary combats this conversion-killer with multiple content delivery networks (CDNs) across the globe.
Multi-CDN systems improve content delivery by distributing traffic across multiple CDNs within the network, reducing latency by caching and delivering content from a server that’s closest to the user. Along with automated format optimization, which delivers images in newer, lightweight formats without compromising visual fidelity, Cloudinary’s multi-CDN system can offer quick-loading experiences that delight customers, and potentially even search engines, by improving metrics central to Google Core Web Vitals.
“I love Cloudinary’s on-the-fly transformations which can be activated by writing only a few words on the image or video URL,” said frontend developer, Gary C, in a review on G2. “At my job we rely heavily on it for video and image optimizations. No other vendor comes close when it comes to providing this service. This allows images to load fast and keeps our Google site speed scores in great standards.”
We’re proud to be named the G2 leader in image optimization this spring, and that our industry-leading score is based on the experience of real software users makes it that much more rewarding. We look forward to the opportunity to retain the title next season by continuing to develop ways to manage, optimize, and deliver pixel-perfect imagery across devices, channels, and locations around the globe.
Want to learn more about the G2 leader in image optimization? Visit Cloudinary’s page on G2, read stories of Cloudinary customers, or explore demos of our image optimization features.
