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Case Study: Cloudinary’s DAM Helps Move James Hardie’s ‘Material World’ Experience Online
While COVID has affected most businesses, it has been particularly hard on those that sell products for the physical ‘brick and mortar’ world. One company that literally fits that bill is our Australian customer James Hardie, the largest global manufacturer of fibre cement products used in both domestic and commercial…
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How to Build an Enhanced Gravatar Service, Part 2
Part 1 of this post defines the capabilities of an enhanced Gravatar service, which I named Clavatar, and describes the following initial steps for building it: Set up the database. Establish the user-registration process. Install the Cloudinary PHP Library, version 2.0.0-Beta. Implement the image-upload operation. Associate images with user…
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How to Build an Enhanced Gravatar Service, Part 1
The advent of web development since 25 years ago has given birth to an abundance of online services that help developers build apps efficiently and smoothly. Gravatar is a shining example of such a service. Built by WordPress, Gravatar generates globally recognized avatars. Fun fact: 80 percent of Gravatar users…
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What to Focus on in Image Compression: Fidelity Or Appeal
Fidelity in images is about visually preserving the original; appeal is about hiding the compression artifacts. Depending on your priority, you would compress images with either of these approaches to reduce the file size while still maintaining a reasonable level of visual “quality”: If fidelity is more important, you’d aim…
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For GUESS, Cloudinary Eliminates the Guesswork in Delivering Optimal Shopping Experiences
GUESS? Inc. designs, markets, distributes, and licenses a lifestyle collection of contemporary apparel, denim, handbags, watches, eyewear, footwear, and other related consumer products. These products are distributed through branded GUESS Stores, as well as department and specialty stores around the world, and via e-commerce sites available to 55 countries. GUESS…
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How to Turn User-Generated Images and Videos Into Sales
Did you know that five billion users of the top five social apps post 41.6 million messages a minute? Or that three billion JPEG images are created every day? Not only does this tremendous volume of peer-to-peer activity profoundly affect our social lives, it has also revolutionized the way…
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Our 2020 Holiday Gift Guide
With the holiday season upon us, it’s time to take stock of what brings us joy and for many of us giving gifts to loved ones is at the top of the list. We’re lucky that so many of our customers are also our favorite brands – which makes gift…
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User-Generated Content, Part 4: Security
Part 1 of this series highlights the basics of user-generated content (UGC) and its benefits for e-commerce. Part 2 describes how to leverage UGC images in e-commerce and efficiently upload, transform, and deliver them with Cloudinary. Part 3 focuses on videos in UGC and the many…
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The Road to Headless Architecture in E-Commerce
How many vendor solutions do you rely on for a superior user experience for your e-commerce site? How many tools do you use to manage the site? What services are used to manage media files, email marketing, digital ads, customer service, text messages, and the search feature? Are you adopting…
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