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Levi’s Footwear & Accessories is a division of Levi Strauss & Co., a major apparel company and a global leader in jeanswear, which also designs and sells casual wear and related accessories for men, women, and children under the Levi’s®, Dockers®, Signature by Levi Strauss & Co.™, and Denizen® brands.

Laravel, currently the most popular PHP framework, offers databases an efficient, well-written Active Record implementation, called the Eloquent Object-Relational Mapper (ORM). Specifically, Eloquent maps a database table to an Eloquent model along with fluent methods and expressions for querying and modifying the database’s records. Given that you as web…

I work as director of web development at Valtech in Paris, France. Also, I’m a Cloudinary media developer expert (MDE), a content creator, and a developer. Follow me at @timbenniks and at youtube.com/timbenniks. My Website My website, timbenniks.dev, serves as my blog and a repository of…

E-commerce is a dynamic business. Shoppers are constantly browsing sites for the best deals or for the latest of their favorite products, adding to wish lists, and exploring product recommendations from friends and influencers. On the other hand, online vendors are always on a tear to try to draw…

Since performance is by and large the holy grail of software development, tools abound for building fast software, notably those for optimizing online media, most of which are images and videos. Optimization in this context means downsizing the media files but maintaining a satisfactory level of visual quality for delivery.

You likely find yourself continually editing images for enhancement by eliminating flaws and tweaking the overall presentation, typically with software tools. Examples of basic editing are straightening, cleaning, and cropping images, as well as adjusting the contrast, exposure, and white balance. With advanced software like Cloudinary, you can automate not…

Measuring the level of interest your videos generate helps you produce compelling content. The measurement and optimization approach must, however, address the various aspects of each video, including the A/B test hypothesis and iterations. A high engagement rate spells effective videos; a low engagement rate calls for content improvement.

Part 1 of this series highlights the basics of user-generated content (UGC) and its benefits for e-commerce. Part 2 describes how to leverage UGC images in e-commerce and efficiently upload, transform, and deliver them with Cloudinary. In part 3 we will address videos in UGC and the…

Overlaying text on images is a versatile and effective way in which to spotlight captions, names, copyright watermarks, and such. You can also overlay text over dynamic images (advertisement banners, coupons, greeting cards, business cards) in e-commerce-oriented emails. Our customers frequently ask about how to dynamically overlay text on…