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Sharing Visual Information: Eight Reasons to Engage With Your Audience Through Video

Topics Video
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According to Wyzowl’s The State of Video Marketing 2019 survey, 68 percent of the respondents say that they learn about new products or services by watching short videos. That’s a significant percentage! And a sizable chunk of your potential customers are many of those folks. In addition, The…

The Human Side of Software Development

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Part 1 describes the importance of engendering support from external developers to ensure success of innovative technologies. Part 2 delineates what energizes and inspires developers. Part 3 elaborates on two common mistakes that technology vendors make when planning strategies for winning over outside developers along with suggestions…

Three Easy Ways to Improve Video Storytelling

Topics Asset Management, Video, Video API
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Video storytelling is one of the most effective means of conveying messages to your audience. It’s also a popular marketing tool because most people are automatically drawn to video. In e-commerce, if accompanied by attractive images and a compelling narrative, video storytelling uniquely connects with potential customers without fail.

Displacement Maps for Easy Image Transformations with Cloudinary

Topics Image Processing, Image Transformation
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With Cloudinary’s transformation options, you as web or mobile developers can transform images in real time through dynamic URLs, from optimization and responsive delivery to other tasks, complete with cool effects. For example, a robust transformation applies another image to displace your base image with a mapping algorithm…

Proud to be Named to the Forbes Cloud 100

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Last night I attended a very special event honoring companies named to the annual Forbes Cloud 100. It was an incredible night spent with the founders and leaders of many companies I’ve long admired. I’m grateful for every Cloudinarian and the work they do to support our customers, partners, and…

Questing for Technology Adoption and Advocacy by External Developers: Their Trend Is Your Friend

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Part 1 describes the importance of engendering support from external developers to ensure success of innovative technologies. Part 2 delineates what energizes and inspires developers. Part 3 elaborates on two common mistakes that technology vendors make when planning strategies for winning over outside developers along with suggestions…

Three Tips for Faster, Easier Video Delivery

Topics Asset Management, Video, Video API, Video Codec, Video Transcoding, Video Transformation
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Videos make websites more engaging and lively, promising audience “stickiness” and return visits. However, research studies show that slow startup or playback stalls of video often leads to visitor loss. In fact, Akamai found that after a two-second delay, each additional second of stalling could cost you a 6% depletion…

Automatic Background Image Rotation and Removal

Topics Deep Learning, Image Transformation
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As a rule, user interfaces, whether for mobile or desktop apps, encompass a significant amount of visual media (images and videos), necessitating close collaboration among designers and front-end developers. The process for building UIs entails a designer-to-developer handoff, at which the designer transfers to the developer blueprints produced with such…

Vue.js Tutorial: Image Optimization for Web Apps

Topics Performance Optimization, Vue
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Launched in 2014 as an open-source JavaScript framework for building user interfaces for web apps, Vue.js has become a tool of choice for many developers. Currently, Vue.js is the most starred front-end JavaScript framework on GitHub with over 145,000 stars. Optimizing images that reside in Vue.js apps with…

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