From shoot to screen, instantly

Real-time video transcoding

Dynamically transcode videos to any format or automatically deliver them in the most efficient format and codec, with no pre-creation or waiting.

Content-aware compression

Make videos load faster and play smoother by automatically adjusting the quality compression level and encoding settings based on the content.

On-the-fly video transformation

Transform videos programmatically to fit any graphic design, add image and video overlays and captions, or trim the content.


“Cloudinary’s simplicity, automation, and ability to scale made the choice clear–and we haven’t lost sleep since.”
Tim MacGougan, Vice President of Product, Hinge

Publish fast with AI

Adapt videos for mobile and social

Automatically crop and reframe videos to create vertical, square, and other aspect ratios.

Accurately generate and add transcripts and subtitles to videos with speech-to-text AI.

Analyze videos at scale

Auto-generate video previews with captivating moments curated by machine learning.

Automatically moderate videos using AI to block explicit and offensive content.

Apply visual effects

Enhance videos on the fly with intuitive transformation URLs for adjusting the contrast level or brightness, adding a progress bar, and applying artistic filters and effects such as boomerang.

Easily adjust the video volume, change the playback speed, remove small motion shifts, control the looping, and modify the audio properties.

Embed videos in web pages

Plug and play your videos with a JavaScript-based HTML5 video player. The Cloudinary video player is fully responsive, monetization and analytics-ready, and integrated with dynamic video optimization and delivery.

Configure the player to fit your brand with simple parameters for themes, color schemes, fonts, and other use-case requirements to add your logo and show or hide controls.

Video Settings


Adjust and optimize the video bitrate according to the video content to conserve bandwidth and storage space.


Automatically control the codec, video profile, and level to use for normalizing and optimizing videos for the web.


Restrict access to the original video and/or derived versions with authentication via signed-URLs, cookies, or tokens.

Generate video thumbnails, instantly

Easily generate thumbnail images for videos by specifying the desired frame and the image format in the delivery URL.

Additionally, you can resize, crop, and enhance the generated thumbnail to match your graphic design and layout.

Deliver efficiently via global CDNs

Leverage your preferred CDN — Akamai, Fastly, or CloudFront — without any integration or maintenance hassles.

Or deliver content via multiple CDNs with dynamic switching between different providers to route traffic via the fastest-possible path.

Advanced caching techniques and dynamic URL-based optimization deliver videos efficiently to users around the world.

Streaming made easy

Live stream from any device

Broadcast live from any source with RTMP and share the stream on web and social channels with adaptive streaming and on-demand viewing.

Deliver an adaptive streaming experience

Effortlessly leverage adaptive bitrate streaming to adjust the stream quality in real-time based on the viewing bandwidth and CPU capacity.

Maintain a single source of truth

Manage all your videos in one centralized library, organized in folders, subfolders, and collections with controlled sharing.

Automatically tag videos using AI, extract and store embedded metadata, and manage structured metadata to make your library search-friendly.

Collaborate across teams and share work-in-progress assets for review, feedback, and approval.