Just-in-Time Encoding

What Is Just-in-Time Encoding?

Just-in-Time (JIT) Encoding is a dynamic video processing technique that encodes video content on demand rather than pre-encoding all configurations ahead of time.

Traditionally, video content is encoded into multiple formats and resolutions before it’s stored on servers—a process designed to cater to diverse playback devices and bandwidth conditions. However, this pre-encoding approach can create inefficiencies, such as the need for extensive storage space and unused video variants.

Unlike traditional encoding, Just-in-Time encoding processes video content only when it is requested by the viewer. This means that instead of pre-generating every possible combination, it encodes and packages the video in real time, based on the device, resolution, and bitrate requirements of the viewer. This workflow allows content providers to save resources while maintaining flexibility for multi-platform delivery.

Video Packaging in Just-in-Time Encoding

Video packaging in Just-in-Time encoding refers to the adaptive preparation of video streams. Streaming platforms typically use protocols like HLS streaming or DASH (Dynamic Adaptive Streaming over HTTP) to deliver content. These protocols rely on adaptive bitrate streaming, where videos are encoded into multiple resolutions and bitrates to provide seamless playback across varying network conditions.

In Just-in-Time encoding systems, this process happens dynamically upon request. For example, when a viewer accesses a video, JIT encoding determines the appropriate resolution and bitrate based on the available bandwidth and device specifications. The requested segments of the video are encoded on-the-fly, packaged into chunks, and delivered in the desired format. This ensures minimal storage usage while enabling content providers to adapt quickly to viewer requirements.

Just-in-Time Encoding vs Traditional Encoding

When compared to traditional encoding methods, Just-in-Time Encoding introduces a fundamentally different approach to efficiency and scalability. Below are the key differentiators:

Encoding Process

  • Traditional Encoding: Content is pre-encoded into multiple formats, resolutions, and bitrates.
  • Just-in-Time Encoding: Content is encoded dynamically when requested by the viewer.

Storage Requirements

  • Traditional Encoding: Requires large storage space to store pre-encoded video files across various formats and resolutions.
  • Just-in-Time Encoding: Reduces storage requirements since only requested versions of the video are encoded and saved.

Scalability

  • Traditional Encoding: Limited due to pre-encoded files’ storage constraints and preparation time.
  • Just-in-Time Encoding: Highly scalable as encoding happens on demand.

Delivery Speed

  • Traditional Encoding: Playback is faster because pre-encoded versions are immediately available.
  • Just-in-Time Encoding: Delivering content might experience slight delays due to real-time encoding.

Resource Utilization

  • Traditional Encoding: Encoding multiple versions leads to unused formats, wasting resources.
  • Just-in-Time Encoding: Optimized resource usage as only frequently requested formats are encoded.

Flexibility

  • Traditional Encoding: Pre-encoded versions may not support new devices or formats effectively.
  • Just-in-Time Encoding: Easily adapts to new devices, formats, or resolutions dynamically.

Advantages and Disadvantages of Just-in-Time Encoding

Advantages

  • Efficient Storage Management: By encoding only what is needed, storage requirements are minimized, reducing costs significantly for content providers.
  • Dynamic Scalability: The flexibility to encode on-demand makes JIT encoding ideal for expanding audiences and varied device usage.
  • Cost Reduction: Resources are only consumed when videos are requested, which can lead to lower overall infrastructure costs.
  • Adaptability: JIT encoding means platforms can natively support emerging codecs, resolutions, or formats without reworking pre-encoded libraries.

Disadvantages

  • Processing Overhead: JIT encoding can place significant CPU and GPU demands on servers, especially when traffic spikes occur.
  • Latency Issues: Encoding on demand may introduce slight delays in video delivery compared to pre-encoded content.
  • Reliability Concerns: If servers are overwhelmed or unstable, it can cause interruptions in video playback or slow delivery.

Last Thoughts

Just-in-Time Encoding represented a shift in video processing and delivery. As video streaming platforms continue to grow and diversify, JIT encoding offers an efficient and scalable solution to meet the demands of modern viewers while reducing costs and resource usage. Although it has some disadvantages, such as potential latency and processing demands, these concerns are outweighed by the benefits of storage efficiency, cost reduction, and adaptability.

QUICK TIPS
Matthew Noyes
Cloudinary Logo Matthew Noyes

In my experience, here are tips that can help you better implement and optimize Just-in-Time Encoding:

  1. Use real-time load prediction models
    Integrate predictive analytics to estimate viewer traffic and pre-warm encoding pipelines during expected peak times. This minimizes latency without reverting to full pre-encoding.
  2. Tier your content by demand
    Implement a hybrid approach by pre-encoding high-demand content and applying JIT only to long-tail or niche assets. This balances resource efficiency with performance.
  3. Leverage GPU-accelerated encoders
    Use modern hardware-accelerated codecs like NVENC (NVIDIA) or Quick Sync (Intel) to handle burst JIT encoding requests more efficiently, reducing server load and latency.
  4. Implement smart format fallbacks
    Build a ruleset that dynamically shifts to fallback formats or resolutions if encoding bottlenecks occur, maintaining user experience without failure.
  5. Cache dynamically encoded outputs
    Set up a short-term caching layer for recently requested JIT-encoded segments. This avoids redundant encoding when similar requests come in close succession.
Last updated: Oct 29, 2025