AI product photography for your whole catalog
Turn one product shot into clean white listings and lifestyle scenes, sized for every channel automatically.
prompt: "wooden table in a sunny kitchen"Trusted by 13K brands and 4M developers
New product photos without a new photoshoot
AI product photography uses generative AI to put an existing product photo on a clean background or in a new scene, without a reshoot. With Cloudinary you can remove the background, generate lifestyle scenes from a prompt, and crop and deliver every channel size from the same original photo.
- Clean white listings: remove the background and pad the product onto white for marketplaces.
- Lifestyle scenes: keep your product and generate the scene around it from a text prompt.
- Every channel: crop for product pages, social and banners, delivered with
f_auto,q_auto.
Upload once. Get every listing, ad and banner.
Every version below was made from the same photo, live from the URL. No reshoots, no manual exports.
From product shot to storefront in three steps
Upload your product shots
From your PIM, Shopify, a folder or the API.
Generate backgrounds and scenes
Clean white for marketplaces or lifestyle scenes for ads, from a prompt.
Deliver every size, fast
Crop for each channel and serve the lightest format with f_auto,q_auto.
1.32 MB original, 88 KB delivered. The bag photo on this page, served as AVIF at 1200px with f_auto,q_auto. Lighter pages load faster on every phone.
Free tools, demos and docs
Background Remover
Remove backgrounds from product photos in seconds.
Try it free → Free toolAI Ad Generator
Turn product shots into ad creatives.
Try it free → IntegrationShopify
Use Cloudinary images and video in your Shopify store.
See the integration → DocsGenerative AI transformations
Background replace, generative fill and recolor, from the URL.
Read the docs →AI product photography questions
What is AI product photography?
AI product photography uses generative AI to place an existing product photo on a clean background or in a new scene, so you get new images without a reshoot.
How do I make white-background product photos automatically?
Remove the background with AI, then pad the product onto white at the size each marketplace needs. In Cloudinary that’s a URL transformation such as e_background_removal/c_pad,b_white, so it works on every image in your catalog.
Can I put my product in a lifestyle scene without a photoshoot?
Yes. Generative background replace keeps the product from your photo and generates a new background from a text prompt, like “wooden table in a sunny kitchen.”
Does it work with Shopify?
Yes. Cloudinary integrates with Shopify and other commerce platforms, and anything else can call the API.
Will AI product photos slow down my store?
No. Cloudinary delivers each image in the lightest format and quality the browser supports. The bag photo on this page goes from 1.32 MB to 88 KB as AVIF at 1200px.
Is there a free plan?
Yes. You can sign up for free with no credit card and try it on your own product photos.
More ways to use image generation
Try it on your own product photos
Sign up for free. No credit card required.
