Cloudinary first launched a Braze integration in November 2025 to help brands use Braze customer and campaign data to select or generate personalized Cloudinary visuals for email, push, in-app, and web campaigns. Now, this updated integration builds on that foundation by giving teams a more direct way to bring approved creative into campaign workflows, keep the designer’s vision intact, and create personalized visuals at scale.
The Cloudinary + Braze integration makes it easier to move from approved designs to personalized Braze campaigns. Teams bring approved creative into reusable Cloudinary templates, then use customer and campaign data from Braze to generate custom, on-brand visuals for each customer — without rebuilding the design in Braze.
The update brings four changes:
- Figma-to-template workflow. Turn approved designs into reusable Cloudinary templates.
- Less production work. Use Braze data and dynamic layers to create unlimited variations from one approved design.
- Cloudinary DAM app and approved asset access. Find and use approved assets and templates in your campaign workflow.
- Video templates. Add a video or GIF layer to a personalized design.
You can now bring approved designs from Figma and other creative tools into reusable Cloudinary templates while preserving custom fonts, typography, layout, and brand styling — without recreating the design from scratch in Braze. The same workflow supports designs produced in Photoshop, Canva, and other design tools.
One reusable template can generate personalized visuals for different customers, offers, products, markets, languages, and channels.
Reusable Cloudinary templates and dynamic layers use Braze data to generate campaign variations for you. Your team spends less time rebuilding creative in HTML, managing complex Liquid Logic, creating manual variations and repeating design and development requests.
Dynamic layers make it easier to update names, products, offers, loyalty details, localized content, and other campaign elements while keeping the original creative intact.
Your team can find and use approved Cloudinary visual media and templates within their campaign workflow. Everyone works from one source of truth, so personalized visuals stay on brand while creative teams retain control over approved assets, templates, fonts, and layouts.
Cloudinary Video Templates let you add a video or GIF layer to a personalized Cloudinary template while the rest of the approved design stays intact, such as an animated loyalty badge.
You can use the updated integration for these Braze campaigns:
- Abandoned-cart campaigns. Show customers the products they viewed or left behind, along with personalized offers.
- Loyalty and promotional campaigns. Highlight loyalty status, rewards, discounts, and product recommendations.
- Scale global campaigns from one reusable template. Generate localized visuals across markets, languages, product assortments, and audiences.
- Personalized mood boards. Create visual experiences based on browsing history, preferences, favorite looks, and recommended products.
With this updated integration, enterprise teams can personalize campaign visuals at high volume while keeping creative control, brand consistency, and channel performance. Cloudinary renders each visual on demand when a customer opens the message or app, so one approved template can support virtually unlimited variations.
Lounge by Zalando uses Cloudinary and Braze to create personalized campaign visuals at scale while reducing manual production work.
Cloudinary reduces the amount of required manual labor and helps us accelerate our go-to-market capabilities.
Gaiar Baimuratov, Head of Demand Tech and Product, Lounge by Zalando
The results:
- Produces approximately 35 campaigns per day
- Reaches customers across 23 markets and more than 20 languages
- Generated 1,824 visual variants from one Advent template
- Saved approximately five to seven person-days of manual design and export work
Personalized visuals that match each customer’s interests and loyalty status give people a stronger reason to engage and can raise conversion rates. With the updated Cloudinary + Braze integration, your team can turn one approved design into personalized visuals for every customer, driving higher conversion rates without adding manual production work.
Learn more about the Cloudinary + Braze integration.
