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Cloudinary Video as a Service: So Builders Can Build What Matters Most

Building video infrastructure in-house means navigating a long list of technical hurdles: encoding, adaptive bitrate streaming, CDN tuning, accessibility, analytics, and more. It’s a heavy lift that can drain resources from core initiatives that drive growth. 

Cloudinary Video as a Service (VaaS) is built for teams who want to skip the complexity and go straight to launch. With API-first tools for uploading from any source, automating optimization, meeting accessibility compliance, and delivering rich video experiences around the globe, Cloudinary VaaS enables builders to stay focused on building what matters most. Here are just a few of the reasons that leading brands rely on Cloudinary VaaS: 

Every video workflow is unique. Whether you need to upload large volumes of user content, dynamically personalize assets, deliver responsive video experiences across platforms, or all three, Cloudinary’s API-first approach makes it easy to tailor your workflow to fit your specific business needs without the dev work.  

  • Upload from anywhere. Upload or import video from any source.
  • Transform at scale. Automate real-time transformations like cropping, overlays, subtitles, trimming, and watermarking using simple API calls.
  • Optimize for every endpoint. Automatically adjust resolution, quality, and format to match device, browser, and bandwidth.

With Cloudinary, video becomes programmatic, freeing your teams to iterate quickly and launch confidently.

As your video content library grows, so does the demand on your resources. Most systems crack under the weight of high-volume uploads, long-form content, and global audiences. Cloudinary is built for scale, with the cloud-native flexibility to grow alongside your ambitions.

  • Global cloud infrastructure. Offload asset storage, optimization, and delivery to Cloudinary’s scalable cloud infrastructure. 
  • Built for millions of videos. Manage and organize your library with ease, whether you have a handful of assets or billions.
  • Designed for growth. Scale the way you want, whether that’s expanding to new regions, formats, or use cases. 

Accessibility is a must-have in the post-EAA era. But building accessible video features from scratch can drain valuable dev resources from critical launches and product releases. Fortunately, Cloudinary’s Video Player comes built-in with accessibility, helping you stay compliant and inclusive.

  • WCAG 2.1 AA-ready player. Create video content that complies with the latest web accessibility guidelines.
  • Keyboard and screen reader support. Accommodate users of all abilities with built-in tools for navigation and content consumption.   
  • Built-in captioning support. Serve captions and subtitles in multiple formats and languages with no extra setup.

Slow load times, buffering, and low-quality streams are guaranteed ways to lose viewers. Cloudinary solves this with intelligent video delivery that ensures every asset plays smoothly, whether your user is in New York or New Delhi.

  • Adaptive bitrate streaming. Create formats like HLS and MPEG-DASH from a single video asset and deliver them at the best quality for the user’s device and connection. 
  • Multi-CDN support. Deliver fast, reliable video around the globe with an expansive multi-CDN network. 
  • Automatic format optimization. Automatically optimize to the best video format on the fly (e.g., WEBM, MP4, MOV, OGG, and more). 

Manual processes slow everything down, from upload to transformation to delivery. Cloudinary’s automation capabilities eliminate the repetitive steps, freeing your team to focus on higher-value work.

  • Auto-tagging and moderation. Automatically tag and organize vast video libraries of content with AI.
  • Dynamic previews. Use AI-powered tools to generate thumbnails, previews, and highlight clips at scale.  
  • Smart cropping and overlays. Let AI handle aspect ratios, branding, and responsive resizing.
  • Lifecycle triggers. Set up rules to automate encoding, publishing, archiving, or removing.

Developers love Cloudinary because it’s intuitive, robust, and deeply supported. From rich documentation to hands-on onboarding, the platform is engineered to help you go live quickly and scale smoothly.

  • Quickstart SDKs. Integrate with JavaScript, Python, Java, Ruby, PHP, Android, iOS, React, and more.
  • Award-winning documentation. Learn best practices, try live demos, explore integrations, and more
  • Best-in-class support. Enterprise customers get dedicated success managers, while all users benefit from a helpful global support team.
  • Concierge services. Get help architecting custom workflows or migrating from legacy systems.

Whether you’re managing physician-patient communications, inspiring travel bookings, or fueling a global freelancer marketplace, Cloudinary Video as a Service is built to support your most critical use cases — no matter how complex or high-volume. Just ask these leading brands:

  • Fiverr manages 1.74 billion images and videos, performing over 10 million transformations daily with Cloudinary. 
  • Doximity uses Cloudinary to support secure, high-volume workflows for 127 million medical images and videos, enabling smooth, compliant video communication between physicians and patients across any device or bandwidth.
  • Simpleview leverages Cloudinary to optimize and deliver a growing library of 2.5 billion images and videos across 1,300+ destination marketing sites, helping travelers explore and book trips with high-speed, high-fidelity visuals.

No matter your industry or audience size, Cloudinary helps you launch faster, automate more, and scale effortlessly without building custom infrastructure.

At Cloudinary, we solve the hard stuff so you can build what matters. From fidelity to speed and accessibility, Cloudinary VaaS handles it all for thousands of teams who want to deliver fast, reliable, rich visual experiences at scale. 

Ready to simplify your workflow? Explore Cloudinary Video as a Service to see how you can unlock the full potential of video without the infrastructure headache.

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