PLATFORM OVERVIEW / AI
We’ve been building AI into our image and video solutions since 2012 — so whether you’re shipping visual-first campaigns, building applications, governing a global content library, or connecting AI agents to your media stack, you can trust Cloudinary AI to help you deliver at scale.
Understand visual media
Cloudinary analyzes visual quality, content, composition, and context to automatically optimize experiences, improve discoverability, and surface actionable insights from every asset.
Automatically detect blur, noise, watermarks, and quality issues and pair with AI-scoring.
Analyze and classify images based on objects, people, and context across your library.
Intelligently optimize media quality, format, and/or codec for performance at scale.
Automatically crop images around the most important subject using AI-powered gravity detection.
Crop videos to any aspect ratio or device on the fly, automatically tracking key objects.
Create video chapters for easy navigation.
Find assets instantly using metadata, AI, and visual search.
Automatically enrich assets with AI-generated tags and metadata.
Automate media workflows with Cloudinary Agents
Purpose-built AI agents help teams manage, organize, govern, and optimize visual media at scale. Automate repetitive tasks, streamline operations, and accelerate workflows with agents designed specifically for media management.
MEET THE AGENTS ->
Turn one asset into every version you need
Swap a background, change a color, localize, resize for a new channel with gen AI — all generated directly on your existing assets, ready to publish in seconds, and with no reshoot and no design queue.
Remove image backgrounds with precise, clean results across your entire library
Improve image quality by adjusting exposure, color, and sharpness without manual editing.
Expand images with generative AI to create new aspect ratios and compositions for any channel or format.
Automatically generate contextual descriptions of your images to improve searchability and accessibility.
Automatically generate and translate subtitles to support accessibility and increase reach.
Revitalize old or overcompressed images by eliminating artifacts and imperfections with generative AI.
Enhance image resolution to virtually any size without artifacts or loss of quality.
Produce color-based product variants with generative AI, eliminating the need for manual editing or reshoots.
Remove unwanted objects from UGC as part of a moderation workflow using GenAI.
Create new visuals from existing assets — or from scratch
Generate images and video from an existing asset or from a text prompt alone, using AI generation tools built directly into your media workflows, and with the same governance and delivery standards as everything else on the platform.
Create engaging full motion videos from any image.
Generate production-ready images with the best AI models, directly in Cloudinary.
Produce compelling video previews on the fly and at scale using advanced machine learning.
Swap image backgrounds with entirely new scenes generated by AI — no reshoots required.
Connect your AI tools and agents to our media stack
Claude Code, Cursor, ChatGPT, and other agents connect to Cloudinary through MCP and purpose-built APIs, so they can query, retrieve, and act on your media as structured assets, not just stored files.
Connect any agent to your assets, metadata, and APIs through MCP.
Pre-wired into Claude Code, Cursor, ChatGPT, n8n, Base44 and more.
Ready-made actions and skills so agents build, transform, and deliver media the right way.
Structured Docs so agents write correct Cloudinary code the first time.
To AI, or not to AI is no longer the question. The question is what is the value in terms of real time, money, and hours saved.
Total Hours diverted to meaningful tasks *
Entire Org
Value of salary diverted to meaningful tasks *
Entire Org
Cloudinary is dedicated to responsibly designing, developing, and operating its GenAI and AI technologies. We adhere to strict industry standards for ethical AI use. Our GenAI and AI tools empower developers and creators without replacing them or their creative vision.
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