PLATFORM OVERVIEW / AI
We’ve been building AI into our image and video solutions since 2012 — so whether you’re shipping visual-first campaigns, building applications, governing a global content library, or connecting AI agents to your media stack, you can trust Cloudinary AI to help you deliver at scale.
Cloudinary Agents take real, multi-step actions across taxonomy, search, moderation, and workflow automation — governed by your rules, connected to your existing tools, and built to make your team more productive.
Cloudinary’s MCP Server makes your entire media stack accessible from any AI tool or LLM, so developers can build faster and teams can trigger image and video workflows without switching platforms.
Your visual assets are only as valuable as their reusability. Cloudinary GenAI automates repurposing across channels, eliminates costly reshoots, and shrinks post-production edits from hours to minutes.
UGC and third-party content are among your most powerful marketing tools — when they’re on-brand and safe to use. Cloudinary AI automates moderation, normalization, enhancement, and tagging so nothing noncompliant, inauthentic, or low quality reaches your audience.
Automatically validate visual content for quality, authenticity, and compliance so nothing off-brand reaches your audience.
Instantly correct user-supplied and third-party images at scale.
Remove unwanted objects from UGC as part of a moderation workflow using GenAI.
Automatically generate contextual descriptions of your images to improve searchability and accessibility.
Analyze and classify images based on objects, people, and context across your library.
Cloudinary GenAI generates color variants, swaps objects, and adapts visuals in bulk so any asset is ready for any channel in minutes.
Expand images with generative AI to create new aspect ratios and compositions for any channel or format.
Remove image backgrounds with precise, clean results across your entire library
Automatically crop images around the most important subject using AI-powered gravity detection.
Swap out foreground objects with natural language prompts and generative AI.
Produce color-based product variants with generative AI, eliminating the need for manual editing or reshoots.
Enhance image resolution to virtually any size without artifacts or loss of quality.
Improve image quality by adjusting exposure, color, and sharpness without manual editing.
Swap image backgrounds with entirely new scenes generated by AI — no reshoots required.
Perfect background removal results with intuitive controls, no design software required.
Adjust and refine any GenAI output until it’s exactly what you need before it goes live.
Fine-tune which areas of an image GenAI acts on, keeping creative control without manual editing.
Cloudinary AI automatically handles the time-consuming parts of video production — cropping for any screen, generating previews, creating subtitles, overlays, transcriptions, and more — so your team delivers more video without the manual work.
Crop videos to any aspect ratio or device on the fly, automatically tracking key objects.
Create engaging full motion videos from any image.
Produce compelling video previews on the fly and at scale using advanced machine learning.
Automatically generate and translate subtitles to support accessibility and increase reach.
Create video chapters for easy navigation.
To AI, or not to AI is no longer the question. The question is what is the value in terms of real time, money, and hours saved.
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Value of salary diverted to meaningful tasks *
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Cloudinary is dedicated to responsibly designing, developing, and operating its GenAI and AI technologies. We adhere to strict industry standards for ethical AI use. Our GenAI and AI tools empower developers and creators without replacing them or their creative vision.
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