Over the Top Video

Over the top video

In the olden days of TV, people were beholden to whatever their local cable providers offered. Which usually means making sacrifices with the content you have available. But with the advent of Over-the-top videos (OTT), customers can customize what they can watch.

What Are Over-The-Top Videos?

Over-the-top (OTT) video is video content delivered directly to your devices over the internet, bypassing traditional cable and satellite distributors. They are a great alternative to traditional TV services because they allow you to watch all your favorite shows whenever you want, usually at a cheaper price. Today, they’re commonly known as streaming services, but OTT can be used for other platforms, such as iTunes and Google Play Movies.

OTT services like Netflix and Hulu offer thousands of hours of shows and movies—and sometimes even live sports events—for only a fraction of what cable companies charge. It also means that you pay for your subscription through an app store (like Apple’s App Store) instead of getting it from your TV provider, giving you more control over what you watch and how much you spend.

Over the top video

How Do Over-The-Top Videos Work?

The name “over-the-top” comes from the concept of these services going over traditional cable TV providers. Instead of integrating with their systems, OTT video providers offer their own platform – an app, a streaming service, or just a website – that will work with whatever network you’re on to deliver the best quality content possible.

OTT services are easy to use and often cheaper than traditional cable services. Users can also access them on multiple devices, including smartphones, tablets, and computers. The main advantage of OTT technology is that it allows you to watch online video content directly from the source rather than through traditional cable providers.

Managing Over-The-Top Videos with Cloudinary

OTT is an exciting new form of media that has the potential to revolutionize the way we consume content. It’s important to remember that OTT services are still in their infancy, and some may not be around for long (or at all).

With Cloudinary, you can manage your digital assets and optimize your content, regardless of how you serve it. If you want to start managing your digital media, you should be using Cloudinary. Sign up for a free account today!

Last updated: May 25, 2023