/ ASSETS
Brand Asset Management Made Simple
Keep your brand consistent and your media ready to use with Cloudinary’s Brand Asset Management solutions.
Leader in DAM ROI & UX,
G2 Spring 2025
Centralize Every Brand Asset
Brand Asset Management gives your team a single source of truth for logos, product images, videos, and creative files. With Cloudinary, you can upload, organize, and tag brand assets in one secure platform; everyone on your team knows exactly where to find what they need.
Protect and Control Your Brand
Your brand deserves consistency across every channel. Cloudinary’s brand asset management tools ensure that only approved, on-brand files are shared and used. Version control and permissions help teams deliver content that always reflects your brand identity.
Optimize for Every Channel
Managing brand assets is not only about storage. With Cloudinary, you can instantly transform, resize, and adapt files for websites, apps, social media, and more. Every asset is optimized for speed and quality so your brand makes the best impression anywhere it appears.
See Our Latest Optimization Features
Work Together Seamlessly
Collaboration is built into Cloudinary’s Brand Asset Management. Designers, marketers, and developers can access the same library and share approved files in real time.
Why Use Cloudinary for Brand Asset Management
- Centralized storage for brand assets
- AI-powered tagging and smart search
- Secure permissions and version control
- Automatic optimization and transformations
- Fast global delivery through a CDN
Analysts and Customers Agree
Cloudinary Named a Leader in IDC MarketScape for Intelligent DAM
Best-in-class Image, Video, and Digital Asset Management solutions for any vertical or role, technical or non-technical.
Cloudinary Named a Visionary in Gartner® Magic Quadrant for DAM Platforms
Top Vendor for DAM for Digital Experiences and High Volume Commerce
Hot Vendor in Digital Asset Management
Use Cases
User-Generated Content
Manage user-, partner-, and supplier-generated content.
DAM + Video
Digital asset management built for video.
Headless DAM
Unify your asset library across all content systems.
Connect DAM Across the Ecosystem
Prebuilt integrations and APIs for composable architectures.
With prebuilt integrations, top-tier APIs, over 25 SDKs, and a partner network, Cloudinary DAM supports composable architectures and a MACH approach, serving as your single source of truth.
CMS
SOCIAL
PIM
MARKETING
COMMERCE
ANALYTICS
Resources
DAM Survey
Cloudinary’s global digital asset management (DAM) survey reveals latest trends and insights.
Constellation ShortList™
Cloudinary makes Constellation ShortList™ Digital Asset Management (DAM) for Digital Experiences.
IDC MarketScape Report
Cloudinary named a leader in the IDC MarketScape report on Intelligent DAM.
New for DAM: Media Library Extension for Chrome
Media Library Extension, a Chrome-browser add-on that streamlines the access to, search for, and management of images and videos.
The Case for JPEG XL
A unique feature of JPEG XL is that it is possible to recompress existing JPEG images to a JPEG XL file that is on average about 20% smaller.
What is Digital Asset Management (DAM)?
Digital Asset Management is a process that improves efficiency in managing brand assets, images, videos, documents, and other digital files.
Start Managing Your Brand Assets Today
Take control of your digital content with Cloudinary’s Brand Asset Management solution. Sign up now to keep your assets organized, optimized, and consistent across every channel.
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