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Digital Asset Management for Modern Teams

Organize, optimize, and deliver your media with Cloudinary’s powerful Digital Asset Management solution.

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Leader in DAM ROI & UX, G2 Spring 2025
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Keep Your Assets in One Place

Digital asset management gives you a central hub for all your images, videos, and creative files. With Cloudinary, you can upload, tag, and search assets instantly, making it easy for your team to find exactly what they need. Everything is secure, organized, and always within reach.

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Ensure Consistency Across Channels

Your brand relies on consistency. Cloudinary’s digital asset management tools help you control versions, manage permissions, and share only approved assets. Teams stay aligned, and your brand stays on point across every platform.
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Transform Assets on the Fly

Instantly resize, crop, reformat, or apply effects to images and videos through simple commands. Every transformation happens automatically, so you can deliver optimized assets at scale without extra effort.

See Our Latest Transformation Features

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Optimize Media for Any Use

Cloudinary’s digital asset management goes beyond storage. Automatically transform, resize, and adapt files for websites, apps, and social media. Every asset loads fast, looks sharp, and delivers the best experience for your audience.

See Our Latest Optimization Features

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Secure, Scalable, and Future-Ready

Trust your enterprise DAM to grow with your business. Cloudinary is built on secure infrastructure with global delivery networks, ensuring performance and reliability at any scale. From a single campaign to millions of assets, your content stays protected and ready to use.
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Why Choose Cloudinary for Digital Asset Management

  • Centralized and secure cloud storage
  • AI-powered tagging and advanced search
  • Automatic image and video transformations
  • Fast, reliable global delivery through a CDN
  • Built-in tools for team collaboration
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Analysts and Customers Agree

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Cloudinary Named a Leader in IDC MarketScape for Intelligent DAM

Best-in-class Image, Video, and Digital Asset Management solutions for any vertical or role, technical or non-technical.

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Cloudinary Named a Visionary in Gartner® Magic Quadrant for DAM Platforms
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Top Vendor for DAM for Digital Experiences and High Volume Commerce
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Hot Vendor in Digital Asset Management
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Use Cases

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User-Generated Content

Manage user-, partner-, and supplier-generated content.
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DAM + Video

Digital asset management built for video.
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Headless DAM

Unify your asset library across all content systems.
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Connect DAM Across the Ecosystem

Prebuilt integrations and APIs for composable architectures.

With prebuilt integrations, top-tier APIs, over 25 SDKs, and a partner network, Cloudinary DAM supports composable architectures and a MACH approach, serving as your single source of truth.

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Case Studies

45% higher video-enabled sales

Uptime rate of 99.95%

on 20TB resources
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90% faster image delivery

from creative team
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Resources

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DAM Survey



Cloudinary’s global digital asset management (DAM) survey reveals latest trends and insights.
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Constellation ShortList™

Cloudinary makes Constellation ShortList™ Digital Asset Management (DAM) for Digital Experiences.
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IDC MarketScape Report

Cloudinary named a leader in the IDC MarketScape report on Intelligent DAM.
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New for DAM: Media Library Extension for Chrome

Media Library Extension, a Chrome-browser add-on that streamlines the access to, search for, and management of images and videos.
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The Case for JPEG XL

A unique feature of JPEG XL is that it is possible to recompress existing JPEG images to a JPEG XL file that is on average about 20% smaller.
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What is Digital Asset Management (DAM)?

Digital Asset Management is a process that improves efficiency in managing brand assets, images, videos, documents, and other digital files.

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Get Started with Cloudinary

Take control of your media library with Cloudinary as your digital asset management solution. Join now to discover a more intelligent method for handling, enhancing, and distributing your digital assets.
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