Today, we’re expanding MediaFlows with new AI-powered capabilities that automate the time-consuming parts of the video publishing workflow: generating and translating subtitles, enriching metadata, and adding chapter markers for easy navigation.
Now, teams can publish faster while making all of their videos localized and accessible by default — expanding reach, improving discoverability, and eliminating the manual work that slows production down.
Here’s what’s new in MediaFlows, and how it helps teams scale.
Video demand is exploding, but most production workflows still rely on manual, one-off tasks that don’t scale. Teams can spend hours adding and translating subtitles, writing titles and descriptions, adding chapter markers, and creating important metadata tags. The result is slow, inconsistent publishing and burned‑out teams who spend more time managing files than creating engaging video.
According to Cloudinary’s Video Survey, leading brands say they rely on video at every stage of the customer journey — from building trust (78%) and product credibility (68%) to boosting market awareness (65%) and conversions (54%). Yet those same brands struggle to create, edit, and deliver video that’s optimized for every channel, device, and audience.
MediaFlows automates these tasks end to end using a no-code workflow builder and simple natural language prompts so teams don’t need to rely on specialized engineering resources. The result is fewer bottlenecks and faster, more consistent production.
“Every brand knows that video matters. It helps boost everything from conversions to engagement to trust. The brands that win are the ones that successfully operationalize it,” said Tali Rosman, Managing Director, Video at Cloudinary. “MediaFlows helps teams automate essential work that usually slows video down — localization, metadata, and navigation. It turns scale and complexity from being production bottlenecks into competitive strengths.”
Reaching global audiences means more than just publishing video everywhere. It means making it understandable and accessible wherever it lives.
MediaFlows now automatically generates subtitles from original audio and translates them into multiple languages, helping teams localize content without adding manual workload.
This makes it easier to:
- Expand into new markets.
- Meet accessibility requirements.
- Deliver consistent viewing experiences across regions.
Instead of treating localization as its own step, MediaFlows makes it an automated, native part of the workflow that, if required, can be actioned on every video file uploaded.
If a video is published and no one’s there to watch it, does it make a business impact?
This one’s not up for debate: If it can’t be found, it doesn’t add value.
MediaFlows automatically generates titles, descriptions, and metadata tags for every video, improving how content is indexed and surfaced across:
- Digital asset management systems.
- Traditional search engines.
- Emerging AI-driven and LLM-powered search experiences.
This ensures your content isn’t just published — it’s actually findable, whether by internal teams, customers in search, or AI systems surfacing relevant results.
Product demos, explainer videos, and in-depth reviews are some of the most powerful tools for driving engagement and conversion.
But their strength is also their weakness: They’re long.
That depth delivers value, but it can also make it harder for viewers to find what they need quickly. And when they can’t find it quickly, they often don’t look at all.
With MediaFlows, you can automatically generate chapter markers, so viewers can easily jump to the moments they care about, whether that’s a key feature, a specific use case, or a pricing breakdown.
Better navigation means more of your video actually gets watched — and more of what gets watched converts.
Across e-commerce, media, and enterprise, speed isn’t optional for teams scaling video. And neither legacy tools nor patchwork solutions were built to meet modern content demands.
Cloudinary MediaFlows handles the heavy lifting behind the scenes, enabling teams to:
- Publish enriched, localized video across international markets without manual post-production steps.
- Meet accessibility regulations that require subtitled content automatically.
- Make every video findable in DAM systems, traditional search engines, and LLM-powered agentic search.
- Produce more video without adding specialist resources to prepare it for publishing.
Video has long been one of the most powerful ways to engage, educate, and convert audiences, and with MediaFlows, brands can finally unlock its potential at scale.
MediaFlows video capabilities are available now. See how MediaFlows can help you move faster, reach more audiences, and scale high-performing video across every channel.
