Blog - Page: 128

VELTRA (a wordplay on TRAVEL) is a leading Japan-based travel marketplace with 4,000 international travel-agency partners, offering 27,000 local tours to over 150 destinations worldwide. In addition to featured travel itineraries, the VELTRA site also serves leisure travelers with meticulous support including tips and pointers along with comprehensive and…

You’ve likely heard of the increasingly popular catchphrase headless architecture in technical or marketing discussions vis-a-vis building a martech stack for headless e-commerce. You might also understand the headless concept of open APIs and their benefits. However, as impressed as you might be by the headless architecture’s advantages, you hesitate…

In October, Netflix launched a wonderful miniseries based on Walter Tevis’s 1983 novel, The Queen’s Gambit, on the rise of a young prodigy to be the world’s chess champion while tackling issues of emotional attachment and drug addiction stemming from childhood. That miniseries is a smash hit among chess fans.

During this months-long COVID-19 pandemic, which of us have not made purchases online? In particular, early on during the lockdown, when only essential businesses were open, the web was the primary shopping outlet. Accordingly, we as consumers have come to learn how varied retailers and brands are in e-commerce savvy.

Babolat, headquartered in Lyon, France, is the oldest international brand specializing in racquet sports. It’s tennis, badminton, and padel equipment are used by many of the world’s best players and sports enthusiasts. Since the invention of natural gut strings for racquets in 1875, Babolat continued its long-standing tradition of…

In response to the COVID-19 pandemic, the world is tapping even more into online shopping and entertainment, so are e-businesses. Many have adapted by accelerating their digital-transformation plans; others are ramping up fast. Doubtless, although the tactics vary, video capabilities are garnering a lot of attention—and for good reason.

In today’s digital world, engaging online content is key for catching audience attention. At ImageCon 2020, Cloudinary’s annual conference, Yaron Reichert and me, Jackie Rosenzveig, hosted a session titled ‘Handling Media at Scale Using Automation and AI’, which delved into the following: The importance of creating and…

Think about the last time you bought something online—and about the last time you did that but what you purchased wasn’t something you were after when you opened your browser. What captured your attention in the search results, the assortment page, or the product page that convinced you to make…

In our increasingly networked world, the content users generate on companies’ websites—from reviews to pictures to home videos—are skyrocketing in both popularity and influence. Such content frequently and indirectly promotes products and services for the brands concerned, lending more credibility than conventional advertisements. However, along with the benefits of user-generated…