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We are excited to announce that Cloudinary has been recognized as a Visionary in first-ever Gartner Magic Quadrant™ for Digital Asset Management (DAM) Platforms. The recognition is the latest for our DAM. In July, Cloudinary was named a Leader in the 2024 IDC MarketScape: Worldwide Intelligent Digital Asset Management (Doc…

Creating engaging TikTok videos isn’t just about creativity; it’s about keeping up with fleeting trends. With over a billion active users on TikTok, every second counts. A slow-loading video can lose viewers’ attention in an instant, leading to lower engagement and higher…

Visual content is critical to modern marketing, but it’s not always easy to scale its creation. Brands often face bottlenecks like disconnected systems, inefficient workflows, siloed teams, and time-consuming manual processes, making it harder to deliver consistent, high-quality content. Cloudinary Assets transforms these challenges into opportunities, offering a digital asset…

As every e-commerce marketer knows, attention is currency – and it’s getting harder to earn. Your product images play a crucial role in motivating potential customers to explore your website or take the next step. Let’s explore the role of AI-generated product images in the success of e-commerce websites. We’ll examine…

YouTube Shorts are a powerful way to reach a wider audience with short, engaging videos. However, many creators face a common challenge: transforming widescreen videos into the vertical format required for YouTube Shorts without losing the key parts of the frame. This blog post explains how to automatically transform wide…

While the fully aggregated results of the 2024 Cyber Week shopping extravaganza have yet to be fully analyzed, early indicators suggest that this year was a record breaker.  E-commerce sales were up nearly 15% over last year, according to Mastercard’s SpendingPulse report. BlackFriday online sales in the U.S. rose…

In recent years, video publishing has progressed rapidly, with new platforms and tools constantly being introduced. According to an article by Statista, the number of digital video viewers worldwide is more than 3.3 billion. This shift has made sharing video content simpler than ever; however, creating…

In this blog post, we’ll use the Cloudinary Live Streaming feature to start a live stream that we can simulcast to other services like YouTube and Twitch using OBS (Open Broadcaster Software). Setting Up the API Keys At the time of this post, the only way to manage…

Incorporating video into marketing strategy is ever growing. An incredible 87% of consumers say video quality impacts their trust in a brand, and 82% are convinced to purchase after watching a product video. Clearly, videos help convey your brand’s story. But what about background videos? They’re an option for…