Cloudinary Blog

Reduce site load time with multiple CDN sub-domains

OpinionStage is a wonderful service. It allows everybody a better, more engaging way to express and debate their views. OpinionStage is also one of Cloudinary's early adopters. Over time, our friends at OpinionStage helped us improve Cloudinary with many constructive suggestions.
 
If you take a look at the home page of OpinionStage you would notice that it has many small profile pictures of users that recently participated in debates and expressed their opinions. There are about 60 different user thumbnails in the home page of OpinionStage alone. There are also plenty of additional dynamic and static images in this page.
 
OpinionStage
 
Using Cloudinary, all of these images are smartly fetched from Facebook, resized and delivered through a CDN. However, there is still a potential performance issue here. Even after utilizing the fastest CDN, downloading 60 images is still a lengthy process. The browser will take a significant time to fetch them all, and result in a poor user experience. This might also compromise your search engine rank and hurt SEO effectiveness due to slower browsing speed ranking by services such as Google PageSpeed.
 
The reason for this slowness is that most modern browsers limit the number of simultaneous requests from a single remote host name while loading a web page. The limit in browsers like Chrome, Firefox and IE is 6 concurrent downloads from the same domain. The purpose of this limit is to avoid overloading the remote server with concurrent requests, but this same policy might harm user experience.
 
For example, downloading 60 images from a single host assuming 100ms for a single image download, will require 10 sequential batches of six image downloads in each and will take an overall of one whole second.
 
The following chart illustrates the performance delay of downloading many small images. Notice how slanted the asset loading chart is:
 
Chart
 
A delay of one second is definitely a lot for your users and search engines crawlers to wait for, and if the images are larger, the delay might be much longer. For a website, this may result in a reduced conversion rate and follow with a reduced income.
 
Fortunately, there are several ways to solve this performance issue. In this post we wanted to describe one of the solutions and how Cloudinary seamlessly supports it.
 

Multiple CDN sub-domains

We know that our system and the CDN we use (Akamai and AWS CloudFront) can handle many concurrent connections. Therefore we can use multiple sub-domains for the images displayed in each web page. In a way, this tells the browser that this website will not be overloaded by concurrent requests, and will allow assets to be retrieved faster. 
 
For example, if your standard Cloudinary URL for embedding an uploaded image is the following:
 
 
You can simply add to the 'a1.' prefix to the host name part of the URL. For the browser, this image is retrieved from a different host, and can be retrieved in parallel to others.
 
 
Cloudinary supports five different hostnames, 'a1' through 'a5' as a prefix to the host name. This number was selected because 30 is the global max concurrent connections of most modern browsers, and this equals 5 hostnames times 6 connections per host.
 
Back to our previous example, downloading the same 60 images can now be performed from five different hostnames simultaneously. Your visitor browsers can now retrieve 30 images simultaneously instead of just 6. This will result in a five times (80%) speed improvement over the single host method. Not bad at all.
 

Consistent sub-domain usage

You should not randomly add 'a1'-'a5' prefixes to images in your web site. Doing so might do more harm than good to your performance - a certain image is probably displayed multiple times in your web page and site. Referencing a certain image once from 'a1' and then again from 'a2' will bypass browser caching and will force downloading the image twice. Therefore, you should ensure that an image always use the same 'aX' host name. Cloudinary uses a simple CRC32 code for mapping the ID of an image to 'a1'-'a5' consistently.
 
If you are using our Ruby GEM for Ruby on Rails integration, simply set :cdn_subdomain to true either in your cloudinary.yml or in your cl_image_tag calls. Any call to cl_image_tag will calculate and attach the correct subdomain.
 
For example, the following view helper call would automatically generate a URL with a CDN subdomain if 'cdn_domain' is set to 'true':
<%= cl_image_tag("sample.jpg", :width => 100, :height => 100,
                 :crop => :fill) %>

https://a2.res.cloudinary.com/demo/image/upload/sample.jpg
 
Same goes for when using our jQuery plugin. Simply enable CDN subdomain and all URLs would automatically have the correctly calculated prefix:
$.cloudinary.config("cdn_subdomain", true);
Note: CDN sub-domains for secure HTTPS URLs are currently not supported due to limitations of the CDN layer.
UPDATE: HTTPS support was added as well. See details at the end of this post.
 
Why don’t you try it out? If you already have a Cloudinary account, make sure you use our latest Ruby GEM, edit your cloudinary.yml and see it in action. Click here to create a new account if you haven’t already done it.
 
For other methods to improve your website’s performance, make sure you subscribe to our feed and like our Facebook page.
 
 
UPDATE (Feb 2015): Multiple sub-domain URL convention was changed to res-X.cloudinary.com (res-1, res-2, res-3, res-4, res-5) instead of the a1-a5 prefix, which is still supported for backward compatiblity. In addition, HTTPS sub-domain support was added using the new res-X prefix convention. Cloudinary's client libraries were updated to automatically build HTTP and HTTPS URLs of the updated convention. Sample URLs:
 
 
 
 

Recent Blog Posts

Analyze and auto tag images with Amazon Rekognition

Knowledge is power. And if you allow your users to upload images, you also probably want to better understand what their images contain. Whether a photo is of a building, people, animals, celebrities, or a product, image processing and analysis can assist in further comprehension. The benefits of this knowledge can go beyond "merely" categorizing your content and making your image library searchable: drawing insights from user generated content can be very useful! What better way to learn more about your users than to analyze the images they upload and find out what they care about and then have the ability to display relevant content to them according to their interests or even match them with other users that share similar interests.

Read more
Automatically moderate your user uploaded images

Allowing your users to upload their own images to your website can increase user engagement, retention and monetization. However, allowing your users to upload any image they want to, may lead to some of your users uploading inappropriate images to your application. These images may offend other users or even cause your site to violate standards or regulations.

Read more
Cloudinary Uses Scale API to Focus on Image Compression

Here at Cloudinary, we provide a cloud-based tool that enables our users to compress images and video for their websites and apps. Our goal is to preserve the visual integrity of the content, but deliver the smallest file size to any device or browser to ultimately optimize website performance and end user satisfaction.

Read more
CloudinaryAndroid SDK

Developing applications for mobile consumption requires facing, and overcoming, some difficult challenges. Apps need to limit their RAM, CPU and battery usage while still performing the required tasks in a reasonable time frame. If too many background tasks are running, the mobile device can become sluggish, with the battery running out very quickly. Coordination with other apps is crucial to keep the device responsive and make the battery last longer.

Read more
forLoop: Nigeria Event on Building for The Next Billion Users

TL;DR

Since Google shared their intent for the next billion internet users, some African developers thought this was pointing right at them and they needed to act fast. The mission to bring the next billion users from Africa to the internet kicked off a storm of enthusiasm. This community event turned into a success story and this is a summary of what happened.

Read more