LABS / INNOVATION

JPEG XL: The Next-Gen Image Format for High-Fidelity Image Compression

A technology breakthrough we’ve been involved in from the earliest research to real-world adoption, helping to design, test, and implement this format so developers and brands can deliver rich, high-quality visuals.

Why JPEG XL Matters

JPEG XL makes images smaller, faster, and richer without sacrificing quality.

Smaller Files, Better Quality
Delivers significant compression gains, reducing bandwidth and storage costs. Future-proof in terms of fidelity: not limited to 8-bit precision like JPEG or WebP.


Lossless JPEG Transcode
Convert existing JPEGs into JPEG XL without any quality degradation, completely reversibly, preserving investments in legacy assets while saving 20% in bytes.


All Modern Features in One Format
Supports lossless and lossy, HDR, wide color gamut, animation, alpha transparency, other additional components (depth maps, thermal, masks, etc.), progressive rendering, CMYK, layered images, and effectively no limits in image dimensions and bit depth.

The Cloudinary + 
JPEG XL Story

From early research to real-world implementation, Cloudinary has helped shape JPEG XL.

Research and Standards

Contributed to the specification and reference implementation.

Development

Active contributor to the open-source JPEG XL library used by major applications.

Performance Testing

Published benchmarks and codec comparisons to validate real-world benefits.

Historical Context: FUIF

JPEG XL evolved from earlier innovations like Free Universal Image Format (FUIF).

Introducing FUIF: Responsive Images by Design

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Why We Need a New Image File Format

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FUIF: A New Legacy-Friendly Image File Format

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