Blog - Page: 17

Most brands wouldn’t want their product to be thought of as forgettable by its customers. At Cloudinary, though, we’re proud to be known as the image optimization tool “whose effectiveness makes it easy to forget.” Because we designed it to be that way. Our API-driven automations integrate so seamlessly…

If it feels like video is taking over… well, that’s because it is. Eighty-one percent of surveyed companies plan to expand their use of video, and 54% view video as key for driving purchase and conversions. But while demand for video is up, many teams are struggling to…

Every online retailer knows that when it comes to e-commerce, shoppers judge a book by its cover. If your product visuals don’t grab attention, visitors won’t convert into customers. In fact, they’re unlikely to even click.  Brands that can provide high-quality visual experiences are winning the race for short…

When Earth Day comes around, the more environmentally active among us may go out and plant trees or join a clean up crew and head off to pick litter in local parks or nearby beaches. Those slightly less engaged may make this the Earth Day they switch to using a…

Creating new visual assets is fun. New creatives, campaigns, promotions are always satisfying. But maintaining it all afterwards isn’t. Repetitive tasks, like adding alt text, content moderation, and asset renewals, pile up, wasting time and effort that could have been better spent on more valuable tasks. Syncing with other tools…

Users expect video to load instantly, look flawless, and that is properly formatted on every device. If it takes more than three seconds [for a video to load], 53% of mobile site visitors will abandon a page. Meeting the expectations of the video-consuming masses means navigating serious complexity:…

The European Accessibility Act (EAA), a new directive aimed at creating a more inclusive digital landscape in the EU, takes effect in June 2025. For EU citizens with disabilities, the new EAA promises to dismantle accessibility barriers and standardize digital experiences across all member states. For businesses that operate within…

Efficiently organizing product images is essential for enhancing their discoverability and improving user experience. However, manual image categorization is often tedious and inconsistent, making automation a game-changer for businesses dealing with large volumes of media assets.  In this blog post, we’ll discuss how Cloudinary’s AI Vision Add-on and MediaFlows provide…

If content is king, then video content is the crown jewel — captivating, impressive, and alluring. Whether it’s a product demo on a landing page, a social campaign highlight reel, or embedded video inside an app, video content can boost social engagement by 1,200%, conversion rates by 86%,…