3 Techniques for Generating Responsive Image Backgrounds

responsive background

What Are Responsive Image Backgrounds?

Background images are frequently part of modern web designs. However, those images make it challenging to ensure that a website correctly responds to the context of various devices, screen sizes, and browsers. A solution is to adopt a strategy called responsive web design (RWD), which adapts to screen size with flexible layouts by, for example, spreading website content across multiple columns on desktop browsers, or by displaying the content in one column on mobile devices.

Responsive design must also extend to responsive images so that the website’s entire look and feel is responsive. That requires adding background images in such a way that only the pixels that are usable and that contribute to user experience are displayed on user devices.

This article describes three easy ways in which to create responsive image backgrounds: two requiring manual input of responsive parameters and one fully automated by the Cloudinary media-management platform.

For more details, see Best Practices for Responsive Web Design.

Why Are Responsive Images Important?

  • Enhanced User Experience. Responsive images adapt to various screen sizes and devices, ensuring users can view images clearly and legibly, regardless of the device they use.
  • Improved Accessibility. These images are beneficial for users with visual impairments as they can be resized to align with the user’s preferred font and screen size, making the content more accessible.
  • Boosted SEO. Search engines favor websites optimized for multiple devices and screen sizes. Responsive images are a crucial component of this optimization strategy.
  • Faster Page Load Times. Using the srcset and sizes attributes allows different versions of an image to be specified for various screen sizes and devices. This enables the browser to select the most suitable image, enhancing loading times and overall performance.
  • Increased User Engagement. Providing a seamless and consistent experience across different devices can lead to higher user engagement and a lower bounce rate.

Responsive images are vital for optimizing websites for various devices and screen sizes. They enhance user experience, improve accessibility, boost SEO, speed up page load times, and increase user engagement, ultimately improving the overall performance of a website.

Resizing Background Images With CSS

With the CSS property background-size, you can resize background images and change the default behavior of tiling them at full size. Even though doing that does not make the background images responsive, you can look for and specify a setting for them that applies to all screen sizes or devices and then automatically apply the most appropriate settings with media queries.

See the examples below, which are from the Mozilla Web Docs.

Tiling Large Images

A way to change the display of background images is to resize them while tiling them in the background with CSS. For example, to tile four copies of a large image into a square of 300×300 pixels, set background-size to 150x to scale the image to that size. Next, define the width and height properties to the size of the container in which to display the image.

“Optimise

HTML

<div class="tiledBackground">
</div>

CSS

.tiledBackground {
  background-image: url(https://www.mozilla.org/media/img/logos/firefox/logo-quantum.9c5e96634f92.png);
  background-size: 150px;
  width: 300px;
  height: 300px;
  border: 2px solid;
  color: pink;
}

The image then looks like this:

Leveraging the contain Parameter

The contain value specifies that a background image be scaled in such a way that its height and width are as large as possible without breaching the size of the surrounding container. Setting contain does not override the default behavior of tiling the background image. So, as the container grows, more copies of the original image will be displayed.

HTML

<div class="bgSizeContain">
<p>Try resizing this element!</p>
</div>

CSS

.bgSizeContain {
  background-image: url(https://www.mozilla.org/media/img/logos/firefox/logo-quantum.9c5e96634f92.png);
  background-size: contain;
  width: 160px;
  height: 160px;
  border: 2px solid;
  color: pink;
  resize: both;
  overflow: scroll;
}

The image then looks like this:

Leveraging the cover Parameter

The cover value specifies that the background image be as small as possible while ensuring that the image’s width and height are the same as that of the container. If those dimensions are greater than that of the container, only part of the image is shown.

HTML

<div class="bgSizeCover">
<p>Try resizing this element!</p>
</div>

CSS

.bgSizeCover {
  background-image: url(https://www.mozilla.org/media/img/logos/firefox/logo-quantum.9c5e96634f92.png);
  background-size: cover;
  width: 160px;
  height: 160px;
  border: 2px solid;
  color: pink;
  resize: both;
  overflow: scroll;
}

The image then looks like this:

Generating Responsive Image Backgrounds With Media Queries

With media queries, you can declare styles that apply to certain media or device types. To implement media queries, define—with CSS @media rules—breakpoints, which are thresholds that, if exceeded, cause the website to switch to another style.

A common practice is to specify different images for different screen sizes and then do either of the following with media queries:

  • Switch to the most appropriate image for the user’s device.
  • Switch to the style definitions for the same image.

If the conditions defined by a media-query rule are met—for example, if the screen exceeds a certain width—the styles defined by the breakpoint take effect.

Consider this CSS code that displays a background image:

body {
  background-position: center center;
  background-attachment: fixed;
  background-repeat: no-repeat; background-size: cover;
  background-image: url(images/bg-large.jpg);
}

Instead of adding the background-image property in the stylesheet, add it within a media rule. The example below creates a breakpoint for screens up to 640 pixels in width for displaying the bg-small.jpg image.

@media (max-width: 640px) {
  body {
    background-image: url(images/bg-small.jpg);
  }
}

Here is a media rule that accommodates slightly larger screens:

@media (min-width: 640px) and (max-width: 1280px) {
  body {
    background-image: url(images/bg-medium.jpg);
  }
}

This rule defines the third breakpoint, displaying the largest image for full desktop screens:

@media (min-width: 1281px) {
  body {
    background-image: url(images/background-large.jpg);
  }
}

Generating Responsive Image Backgrounds With Cloudinary

A cloud-based service for managing images and videos, Cloudinary offers a generous free-forever subscription plan. While on that platform, you can upload images and apply built-in effects, filters, and modifications. You can also create image effects that are difficult or impossible to produce with just CSS.

Cloudinary makes it simple to deliver responsive images by doing the following:

Enhance Your Web Design with Responsive Background Images

Responsive background images are essential for creating visually appealing and user-friendly web designs that adapt seamlessly to any device. By implementing the techniques outlined in this article, you can ensure that your website delivers an optimal user experience regardless of screen size or browser type.

By incorporating these strategies, you can significantly improve the responsiveness of your website, ensuring that your content is both visually stunning and easily accessible.

Ready to take your web design to the next level? Sign up for a free account with Cloudinary today and start creating fully responsive background images with ease. Enhance your website’s performance and user experience with the power of automated media management.

Don’t wait—transform your web design with responsive background images now!

QUICK TIPS
Tamas Piros
Cloudinary Logo Tamas Piros

In my experience, here are tips that can help you better manage responsive background images:

  1. Use lazy loading for background images
    Implement lazy loading to defer the loading of off-screen background images until a user scrolls near them. This reduces initial page load times and improves Core Web Vitals scores, especially for users on slower connections.
  2. Prefer SVGs for simple background patterns
    For simple, repetitive patterns or illustrations, use SVGs instead of raster images (JPEG, PNG). SVGs are lightweight, scalable, and adapt perfectly to any screen size without losing quality.
  3. Combine background images with gradients for performance
    Instead of relying on large, high-resolution images, consider blending a smaller image with CSS gradients. This technique reduces file sizes while still delivering visually striking backgrounds, particularly on high-DPI displays.
  4. Tailor image focal points for responsive cropping
    When designing responsive background images, manually adjust the focal point of the image for different screen sizes. Tools like Cloudinary allow you to define focus areas that ensure the most important parts of the image remain visible after cropping.
  5. Use WebP for smaller, faster-loading backgrounds
    Convert background images to the WebP format, which offers better compression without sacrificing quality. Browsers that support WebP will load these images faster, contributing to quicker page renders.
  6. Control background repetition carefully
    Avoid the default tiling behavior of background images by using background-repeat: no-repeat;. When tiling is necessary, ensure that images are optimized to seamlessly repeat without creating visible seams or artifacts.
  7. Responsive art direction for key visuals
    When background images convey important branding or messaging, use media queries to art-direct different versions for mobile and desktop. You can serve different crops or compositions to match the screen’s aspect ratio and size.
  8. Preload critical background images
    For visually important background images, use the preload link tag to ensure that they are loaded early in the rendering process, preventing any delays in displaying key content when the page first appears.
  9. Use parallax scrolling cautiously
    If implementing parallax effects for background images, ensure they are optimized for performance. Heavy or unoptimized images can cause lag, especially on mobile devices with slower processors.
  10. Implement dynamic resizing based on container size
    Beyond screen size, adjust background image resolution based on the size of the container it is displayed in. This is useful for elements like cards or sections with dynamic widths and heights, ensuring images scale perfectly without excessive pixelation or blurriness.

These advanced techniques can help you enhance the performance and visual impact of responsive background images on modern websites.

Last updated: Oct 1, 2024