Cloudinary Blog

Don’t let your digital assets become a liability!

Don’t let your digital assets become a liability!

Everyone is a content producer today - from the largest publishing house and entertainment studio, down to the smallest eCommerce store, corporate website or personal blog.

If content is the lifeblood of your website or application, images and videos form the heart that makes it tick and creates an emotional connection with the audience. But, using images and videos to make the content visually engaging and meet your conversion goals, you face a new challenge: managing your digital assets. Because the images and videos are created by different teams for different channels - such as website, social media, eCommerce store, blogs, partners and digital agencies to name a few - chaos can ensue.

The pressure to create engaging content is amplified by the challenge of delivering a consistent and coherent experience that meets the performance requirements. With limited resources, this can slow down the time to market or shoot up the cost.

Bringing order to this chaos is where digital asset management (DAM) can save the day.


Marketing Without Barriers Through Dynamic Asset Management


Why Should You Give a DAM?

DAM gives method to this digital media madness, enabling effective management, streamlined operations and optimized delivery of high-quality content to each and every user, irrespective of their device preference, bandwidth or location.

A DAM isn’t just for storage and consolidation of assets. It’s the foundation for orchestrating unique customer experiences across various channels, at scale.

What to Look for in a DAM?

Managing an ever-growing media library requires having a central hub from which teams can categorize and organize files, collaborate, control access, and monitor usage and performance. Ensuring your DAM solution meets these needs will enable you to streamline operations and improve productivity. The key to achieving these goals is automation. You’ll want a DAM that automates upload, storage, metadata management and manipulation of images and videos, as well as the delivery workflows.

Other features to look for include an interactive user interface, with dashboards that help you gain greater insights into performance and usage, and how to potentially improve use of digital assets to reach your marketing goals.

As you evaluate DAM offerings, you’ll want to look for features that enable you to:

Manage and organize assets:

  • Easily upload assets from any browser or application
  • Organize images and videos in folders and subfolders
  • Create flexible, but deep taxonomies for different projects or campaigns
  • Automatically add relevant tags and categories associated with the content, making the library easy to browse
  • Add, edit and store metadata
  • Sync with local folders
  • Create collections for easy sharing, for example “all images with dogs”
  • Edit images and videos in bulk
  • Remove duplication assets
  • Apply predefined rules, for user-generated content, so it’s consistent with the design and layout

Collaborate and streamline the workflow:

  • Edit, review and approve from a single source of truth
  • Enable alerts and notifications
  • Set up predefined workflows for all uploads images and videos
  • Maintain different versions to ensure that the most up-to-date file versions are available for download and it’s easy to restore older versions when required

Search and browse the media library:

  • Browse your media library using faceted search with attributes and properties, including file type, size, color, keywords and tags, metadata and more
  • Sort results to match your criteria and change the preview style from grid or list

Share and Distribute Assets:

  • Privately share assets with other teams at your organization, or with external agencies
  • Publish and deliver assets to end-users via a global delivery network
  • Schedule publishing for the right time to meet your launch timeline
  • Directly embed media into your website by pasting an automatically-generated code into your content management system (CMS)
  • Use descriptive URLs to describe the specific content for search engines or to support different languages
  • Control read/write access to suit the needs of different users - developers, creative, marketing and others - based on their roles

Now that we’ve covered the basics of adding assets and managing the media library, let’s focus on the main goal of using images and videos, which is to improve engagement and user experience. So it would be logical for the DAM solution (no pun intended) to have features that enable the goal, such as the ability to:

Manipulate, optimize and adapt assets to suit user requirements:

  • Automatically adapt media to fit any graphic design, viewport, device and browser
  • Dynamically manipulate images and videos using simple parameters for height, width, crop, format and quality, as well as apply enhancements, artistic filters and effects
  • Dynamically personalize content for multi-channel experiences
  • Optimize performance for varying device characteristics and network connectivity by:
  • Selecting the most efficient format
  • Adjusting quality compression and
  • Resizing and cropping images to serve the most optimal version

Get Performance and Usage Analytics

Once your images are made public, you’ll want to see how they’re performing with key audiences. Doing so will enable you to:

  • Gain important insights into your media assets with in-depth analytics on performance, bandwidth usage and error monitoring
  • Create and share detailed reports, highlighting key metrics

If done right, DAM helps unify disparate organizations and channels, streamlines and automates vitals processes, and drives conversions that matter to you.

Organizations today know that engaging content is critical for meeting a number of goals, including speeding time to market, improving user experience, strengthening brand identity and increasing engagement. Adopting a DAM strategy, and finding the right tools, is an ideal way to ensure efficient management, streamlined operation and optimized delivery of your digital assets.

Want to Learn More About Digital Asset Management?

Recent Blog Posts

A New, Simple Tool for Creating Text Overlays for Images

Many Cloudinary users desire a UI for tasks like creating text overlays for images, which they then embed on webpages or download for marketing campaigns. Generating such overlays with the Cloudinary Media Library UI involves a bit of a learning curve, especially if they require multiple fonts or text lines, which even experienced users might find challenging to implement.

Read more
Transitioning JPEG-Based to JPEG XL-Based Images for Web Platforms

When the JPEG codec was being developed in the late 1980s, no standardized, lossy image-compression formats existed. JPEG became ready at exactly the right time in 1992, when the World Wide Web and digital cameras were about to become a thing. The introduction of HTML’s <img> tag in 1995 ensured the recognition of JPEG as the web format—at least for photographs. During the 1990s, digital cameras replaced analog ones and, given the limited memory capacities of that era, JPEG became the standard format for photography, especially for consumer-grade cameras.

Read more

Amplify Your Jamstack With Video

By Alex Patterson
Amplify Your Jamstack With Cloudinary Video

As defined by Amazon Web Services (AWS), Amplify is a set of products and tools with which mobile and front-end web developers can build and deploy AWS-powered, secure, and scalable full-stack apps. Also, you can efficiently configure their back ends, connect them to your app with just a few lines of code, and deploy static web apps in only three steps. Historically, because of their performance issues, managing images and videos is a daunting challenge for developers. Even though you can easily load media to an S3 bucket with AWS Amplify, transforming, compressing, and responsively delivering them is labor intensive and time consuming.

Read more
Cloudinary Helps Move James Hardie’s Experience Online

While COVID has affected most businesses, it has been particularly hard on those that sell products for the physical ‘brick and mortar’ world. One company that literally fits that bill is our Australian customer James Hardie, the largest global manufacturer of fibre cement products used in both domestic and commercial construction. These are materials that its buyers ideally want to see up close, in detail. When customers have questions, they expect personal service.

Read more