Adding a video player to your website is essential for engaging visitors and showcasing your content. Whether you want to embed a video using an <iframe> from platforms like YouTube or integrate a custom HTML5 video player directly with the <video> tag, there are multiple approaches to suit your needs.
This article explores the top options for embedding video players, including native HTML5 solutions, feature-rich JavaScript libraries like Video.js and Plyr, and platform-specific players such as Cloudinary Video Player. We’ll also discuss how to choose the right hosting and sharing platform, considering factors like analytics, privacy, branding, and monetization.
In this article:
- How Videos Impact Your Website
- How to Pick a Hosting/Sharing Platform
- Five Video Players to Choose From
- Embedding a Video Player Using an <iframe> Embed Code
- Setting Up Your Own Website Video Player
How Videos Impact Your Website
With the increasing demand for online content, adding videos to your website is a smart way to attract visitors, keep them engaged, and enhance their overall experience. Today, videos are not just entertaining, they’re also powerful tools for communication and branding. Let’s look at some ways videos can make your site more interactive and boost your online reputation.
Keep Users Engaged Longer
Studies show that about 73% of people prefer to watch a short-form video to learn more about a product or service. Video content (especially short-form videos) capture attention quickly, making them more engaging than other digital contents like long blocks of texts or static images. By adding videos to your content strategy, you can engage your audience in a fun and enjoyable way.
Highlight Your Products and Show Off Your Brand
If you’re selling a product online today, videos are a great way to highlight your products or services. Whether it’s through product demos, promotional content, customer testimonials, or ads, videos can effectively showcase what makes your offerings unique. They also help reinforce your brand identity, making your website more recognizable and appealing to visitors.
Build Stronger Connections With Your Users
Videos help you communicate on a personal level, creating a deeper connection with your audience. Whether it’s through behind-the-scenes content, team introductions, or storytelling, videos make your brand feel more relatable and trustworthy. They allow you to convey emotions, tell your story, and leave a lasting impression.
Improve SEO and Boost Conversions
Search engines prioritize websites with engaging video content, which can help improve your ranking and attract more traffic. Videos also increase the likelihood of conversions, as they provide clear and compelling information that encourages users to take action, whether it’s making a purchase, signing up, or sharing your content. Beyond on-page SEO, publishing clips on discovery-heavy platforms (like YouTube, TikTok, Instagram) can funnel new viewers back to your site. Conversely, if privacy or distraction-free viewing is critical, a controlled host like Vimeo or Wistia might be preferable.
How to Pick a Hosting/Sharing Platform
Before or alongside picking a player, answer these questions:
- Who’s my audience and where do they already watch? Massive public audiences, professional creatives, gamers/live communities, or short-form scrollers.
- What features do I need? Marketing analytics, lead capture, CRM/email integrations, enterprise security and compliance, or live streaming vs. on‑demand.
- How much control over branding & privacy do I need? Ad-free embeds, password protection, domain restrictions.
- What’s my budget and tolerance for ads? Free, freemium, paid SaaS tiers, or enterprise contracts.
- What formats/lengths am I producing? Long-form explainers, short vertical clips, live events, courses all may suggest different platforms.
Five Video Players to Choose From
Selecting the right video player can be a daunting task, as there are many options to choose from, each with its own set of advantages and disadvantages. From the native HTML5 <video> element to custom solutions like Video.js, the choice depends heavily on your own specific requirements and resources.
1. Cloudinary Video Player
The Cloudinary Video Player is a JavaScript-based HTML5 video player bundled with many valuable customization and integration capabilities, as well as monetization and analytics features.
Cloudinary Video Player has several useful features that are standard for a modern video player. Some of these include:
- Player controls: The video player has built-in support for player controls, such as, play, pause, mute/unmute, volume control, loop, jump, maximize/exit maximize, with the option for full customization.
- Video transformations: With the video player, you can apply Cloudinary video transformations at the player level that will apply to all videos delivered in that player.
- Extensive support for file formats: The player supports popular video formats and codecs, such as
mp4,webm,mov,av1,vp9,h265. The Cloudinary video player enables automatic format selection by default, or you can manually specify multiple source types. - Adaptive bitrate streaming: The Cloudinary video player has full support for adaptive bitrate streaming and MPEG-DASH including automatic generation of all required streaming representations and supporting files.
- Robust customization options and advanced features: There are also several parameters and features to customize the behaviour and appearance of the video player. Some features include options to add playlists, recommendations, subtitles, monetization, analytics, etc.
You can play around with the Cloudinary Video Player Studio to customize the look and feel of the video player. You can also check out this examples page to explore various implementations of the video player.
2. The Built-In HTML5 <video> Element
The HTML5 video tag is a simple, universal option that’s supported by all modern browsers. It’s easy to use and doesn’t require additional libraries. However, it’s best for basic needs since it lacks advanced features like analytics or adaptive streaming.
If you do need analytics, marketing automation, or gated access, you can wrap the native element with your own tracking scripts or pair it with a platform (like Cloudinary) that provides those capabilities via embed code or APIs
Because of its simplicity and ease of use, the HTML video element is primarily used to embed video content directly within a web page, allowing users to play videos like product demonstrations, explainer videos, tutorials, promotional clips, news footage, or any other visual content directly on the website without needing to navigate to a separate platform.
Here’s a simple example of how to use the HTML5 <video> player element:
<video controls width="640" height="360" poster="poster-image.jpg">
<source src="video.mp4" type="video/mp4">
<source src="video.webm" type="video/webm">
</video>
The controls attribute adds play, pause, volume, and fullscreen controls. The poster attribute adds a placeholder image displayed before the video plays, while the <source> tags are used to provide different formats of the video to ensure it plays across various browsers.
3. YouTube
YouTube is a widely used online video-sharing platform that enables users to upload, share, and access video content. Its popularity stems from features such as being free to use, offering a simple and intuitive interface, providing monetization opportunities, and allowing extensive customization.
One notable feature of YouTube is its ability to embed videos on external websites using the IFrame Player API. This API empowers developers to control the embedded player via JavaScript, enabling functionality such as play, pause, and customization of playback options.
Embedding YouTube videos offers several advantages. It eliminates the need for hosting video files on your own servers, reducing storage costs and enhancing website performance. Additionally, embedding videos from a trusted platform like YouTube can boost your site’s SEO by leveraging YouTube’s high domain authority, making it a smart choice for improving search engine rankings.
To embed a YouTube video on your website, here’s the steps you need to take:
- Go to the desired video you want to embed on YouTube and click on the share button below the video player.
- In the share options that appear, click the “Embed” button and copy the code that appears on the screen.
- On your website or blog, paste the embed code into the HTML where you want the video to appear.
4. Video.js
Video.js is an open-source web video player built on top of HTML5. Video.js provides a consistent and customizable video playback experience across diverse web browsers and devices. It offers a comprehensive set of features, including customizable UI, cross-browser compatibility, an extensive plugin ecosystem, live streaming capabilities, and more.
One powerful feature of Video.js is its extendability. It allows anyone to share their video player customizations. This includes everything from the simplest UI tweaks to new playback technologies and source handlers. Another core strength of Video.js is that it decorates a standard <video> element and emulates its associated events and APIs, while providing a customizable DOM-based UI.
Embedding Video.js in a web page is straightforward. One way to embed it is through a <video> tag embed, which can then be initialized via a data-setup attribute or via the videojs method in JavaScript:
<!-- via data-setup -->
<video id="vid1" class="video-js" data-setup='{}'>
<source src="//vjs.zencdn.net/v/oceans.mp4">
</video>
<!-- via code -->
<video id="vid1" class="video-js">
<source src="//vjs.zencdn.net/v/oceans.mp4">
</video>
const player = videojs('vid1', {});
Plyr
Plyr is another lightweight and flexible HTML5 video and audio player. It’s easy to use and offers a clean and modern design. One major strength of Plyr is its simplicity and yet powerful feature set. It contains several advanced features including, a standardized API for controlling the video player, monetization, multiple audio or subtitle tracks support, streaming and i18n support, and many more.
Plyr also allows you to add YouTube and Vimeo video URLs as sources, which means you can have a customized look for Vimeo and YouTube videos on your website. Apart from videos, you can also use Plyr to embed audio on your websites. If you’re distributing on social platforms too, Plyr can keep your on-site experience consistent even when the underlying source is a YouTube or Vimeo URL.
Embedding a Video Player Using an <iframe> Embed Code
One of the simplest ways to add a video player to your website is by embedding it using an <iframe> embed code provided by platforms like YouTube or Vimeo. This method requires no advanced coding skills and works by copying the embed code from the video platform and pasting it into your website’s HTML where you want the video player to appear.
<iframe width="560" height="315" src="https://www.youtube.com/embed/VIDEO_ID" title="YouTube video player" frameborder="0" allowfullscreen></iframe>
This method is widely used for blogs, landing pages, and content sites that want to leverage the reach and reliability of established video platforms.
Directly Adding a Video Player With the HTML5 <video> Tag
For full control and a lightweight solution, you can add a video player directly to your website using the HTML5 <video> tag. This method allows you to host your own video files and customize the player’s appearance and behavior. You can also enhance the native player with JavaScript libraries for advanced features like analytics, adaptive streaming, or custom controls. This is ideal for sites that require branding control, privacy, or integration with custom workflows.
Setting Up Your Own Website Video Player
Out of all the video players mentioned above, Cloudinary stands out as a modern option for delivering a smooth and consistent video experience. In this section, we’ll show you how to embed the Cloudinary video player on your own website.
The simplest way to add the video player to your website is to include the video player directly from a CDN provider. To do so, follow these steps:
1. Include the Required Styles and Scripts
Add the Cloudinary Video Player CSS and JavaScript files to the <head> section of your HTML. We recommend the standard package, since it is lightweight and contains advanced features like adaptive bitrate streaming, video ads, or shoppable videos.
<!DOCTYPE html> <html lang="en"> <head> <meta charset="UTF-8"> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <title>Cloudinary Video Player</title> <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/cloudinary-video-player/2.2.0/cld-video-player.min.css" crossorigin="anonymous" referrerpolicy="no-referrer" /> <script src="https://cdnjs.cloudflare.com/ajax/libs/cloudinary-video-player/2.2.0/cld-video-player.min.js" crossorigin="anonymous" referrerpolicy="no-referrer"></script> </head> <body> </body> </html>
2. Add a Video Player Element
In the body of your HTML, add a <video> element with an id that will be used to initialize the player.
<video id="my-video-player" controls></video>
3. Initialize the Cloudinary Video Player
Next, in your JavaScript, use the cloudinary.videoPlayer method to initialize the player. You’ll also need to provide your Cloudinary cloudName and additional configuration options.
// ...
<script>
// Initialize the Cloudinary Video Player
const player = cloudinary.videoPlayer('my-video-player', {
cloudName: 'YOUR_CLOUD_NAME',
});
player.source('example_video_public_id'); // Replace with your video public ID
</script>
4. Customize the Video Player
Finally, you can customize the player further by adding options like autoplay, loop, or custom controls. Here’s an example:
const player = cloudinary.videoPlayer('my-video-player', {
cloudName: 'YOUR_CLOUD_NAME',
controls: true,
autoplay: true,
muted: true,
loop: true,
});
player.source('example_video_public_id');
You can also explore other options for embedding the video player including embedding a cloud hosted player using an iframe or installing the cloudinary-video-player package and importing it as a module. Before you decide, look back: Will this setup give you the analytics, privacy, discovery, or monetization you want? If not, consider pairing your player with a different hosting/sharing strategy.
Choosing and Adding a Video Player to Your Website
To add a video player to your website, you can either embed a player using an <iframe> embed code from platforms like YouTube or Vimeo, or use the HTML5 <video> tag to play your own hosted videos. For more advanced needs, consider using JavaScript-based players such as Cloudinary Video Player, Video.js, or Plyr, which offer customization, analytics, and integration features. Choose the method that best fits your goals for branding, privacy, analytics, and user experience.
