Programmable Media

Programmable Media release notes: Feb 21, 2023

Last updated: Feb-21-2023

New features

Upscaling with super resolution

Upscale an image while maintaining image quality using the AI super resolution upscale effect. Using e_upscale upscales an image four times in resolution (16 times in pixels), for example 300 x 400 becomes 1200 x 1600.

Compared with normal image resizing, this AI-based super-resolution upscaling produces better quality, higher-resolution images that are more detailed and visually appealing. This feature makes it easy to display your images in a larger size or offer your customers zoom-in options from the same original, while maintaining excellent quality. Learn more.

Click each picture to compare them in full size:

Normal upscaling Normal upscaling Super resolution Super resolution

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Drop shadow

Use the dropshadow effect to add AI-generated, realistic shadows to objects in your images. Applying drop shadow can enhance the visual impact of images, add depth, create a consistent look and feel across a set of product images and help to separate an object from the background. Use together with the background removal effect, or on images that already have transparency. Learn more.

Trainer with drop shadow effect

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Asset relations

Using the new related_assets Admin API endpoint, you can now relate assets to each other. For example, relate a transcript file to a video, associate multiple images and videos of the same product with each other, or relate 'shop-the-look' product assets. Learn more.


Sample response:

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Granular API permissions

Enterprise accounts can now request different API permissions for different API key/secret pairs, all the way down to the level of specific API endpoint methods. For example, one API key/secret could be set up to allow usage of all endpoints, but only the GET methods of those endpoints, another could be set to allow all methods, but for a specific set of endpoints, and another could be set to allow full access to all endpoints and methods. Learn more.

Request access to this feature, or contact your Customer Success Manager for details.

Media Explorer

We are very excited to introduce our new Media Explorer (currently in Beta). The Media Explorer is a new interface to your media assets, designed specifically for developers, which you can access under the Programmable Media product of the Console when using the new navigation experience.

The Media Explorer provides:

  • A simple and intuitive interface to browse through your media repository.
  • SDK code snippets that reflect the actions you execute in the UI. You can use those to help you quickly learn (and onboard other team members) how to use our SDKs programmatically.
  • A means for troubleshooting & debugging specific assets.

Request access to the Media Explorer, and let us know what you think.

Media Explorer

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Automatic streaming profile selection enhancements

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AI enhancements

  • The background_removal effect now includes special handling for cars, including removing background content displayed through car windows. A special effect is added to the windows to simulate real windows. Learn more about background removal.
Original Original With background removed With background removed

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New navigation experience updates

  • When opening the Console Settings in the new navigation experience, the Account page is now opened as the landing page, instead of My profile.
  • There’s now a back arrow at the top-left of the Settings interface, allowing easier and quicker navigation when going from the Settings back to the Product Navigation in the console. Settings

If you're still using the old Console interface and you want to try out the new navigation experience now, you can activate it from the Account page in your Console Settings. The new navigation experience will be rolled out to all customers by the end of Q1 2023.

New Transformation Builder options

  • You can now set sub-actions for the Text Layer transformation in the Transformation Builder. This lets you format the text and specify its placement on the base layer.
  • Use the new Quick Edit option in the Transformation Builder to see the raw URL transformation string and easily edit it.
Text layer options Text layer options Quick Edit Quick Edit

New response fields

  • In January 2023, Cloudinary started storing data with every asset detailing the last date and time each of the following was updated: public ID, tags, contextual metadata, structured metadata, and access control settings. These fields are now added to the resources and search responses:

    Only attributes that have been modified at least once since the start of January 2023 are included in the last_updated response for a particular asset.

Documentation enhancements

  • Every page in the Cloudinary doc portal now shows the date when it was last updated.
  • You can now quickly learn how to set up and use Cloudinary’s new Flutter and Dart SDKs in less than 5 minutes with these newly published quick starts: Flutter Quick Start | Dart Quick Start
  • Try out different camera effect settings for 2D images captured from 3D models using the new camera effect interactive demo.
  • Check out our code sandboxes demonstrating how to implement and customize the Product Gallery widget in React, Vue and Angular frameworks.


  • New navigation experience: Tooltips have been added for product environment names that were too long to display in the Product environments menu.

Coming soon

  • New UI for reports: Account admins will be able to view transformation, storage, bandwidth, and cumulative usage reports at the product-environment (sub-account) level using a new and improved user interface.

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