Recipes of the Effect tag
A cool new design trend popularized by Shopify is Duotone imagery. There’s a good post on the Shopify blog covering this and some other trends so you can read that there if curious (4 Trendy Visual Design Trends - Shopify Blog). In the spirit of Cloudinary Cookbooks, we’re going to get right down to business.
Original
Duotone Red
Blue/Yellow
Instead of coloring your text with a solid color, fill it with an image and give it an interesting texture. How? Choose an image as your text texture, dynamically add a text overlay as explained in the Dynamic text overlay blog post, and set the flags parameter to cutter (fl_cutter in URLs).
Original image
Text texture
Fetch + texture
Generate a great looking profile completeness meter to notify your users of their progress. Whether it's for profile page details, survey progress, or just to show your users the percentage of the completion of any task. Use Cloudinary's powerful manipulation tools to generate just what you need.
Badge meter
User's thumbnail
Avatar meter
cl_image_tag("avatar.jpg", :transformation=>[ {:effect=>"trim"}, {:effect=>"colorize", :color=>"white"}, {:background=>"#D0CDCD"}, {:overlay=>"avatar", :effect=>"trim", :width=>1.0, :height=>0.6, :gravity=>"south", :crop=>"crop"}, {:flags=>"layer_apply", :gravity=>"south"}, {:overlay=>{:font_family=>"Playball", :font_size=>40, :text=>"60%2525"}, :color=>"white", :y=>80}, {:width=>200, :crop=>"scale"} ])
cl_image_tag("avatar.jpg", array("transformation"=>array( array("effect"=>"trim"), array("effect"=>"colorize", "color"=>"white"), array("background"=>"#D0CDCD"), array("overlay"=>"avatar", "effect"=>"trim", "width"=>1.0, "height"=>0.6, "gravity"=>"south", "crop"=>"crop"), array("flags"=>"layer_apply", "gravity"=>"south"), array("overlay"=>array("font_family"=>"Playball", "font_size"=>40, "text"=>"60%2525"), "color"=>"white", "y"=>80), array("width"=>200, "crop"=>"scale") )))
CloudinaryImage("avatar.jpg").image(transformation=[ {'effect': "trim"}, {'effect': "colorize", 'color': "white"}, {'background': "#D0CDCD"}, {'overlay': "avatar", 'effect': "trim", 'width': 1.0, 'height': 0.6, 'gravity': "south", 'crop': "crop"}, {'flags': "layer_apply", 'gravity': "south"}, {'overlay': {'font_family': "Playball", 'font_size': 40, 'text': "60%2525"}, 'color': "white", 'y': 80}, {'width': 200, 'crop': "scale"} ])
cloudinary.image("avatar.jpg", {transformation: [ {effect: "trim"}, {effect: "colorize", color: "white"}, {background: "#D0CDCD"}, {overlay: "avatar", effect: "trim", width: "1.0", height: "0.6", gravity: "south", crop: "crop"}, {flags: "layer_apply", gravity: "south"}, {overlay: {font_family: "Playball", font_size: 40, text: "60%2525"}, color: "white", y: 80}, {width: 200, crop: "scale"} ]})
cloudinary.url().transformation(new Transformation() .effect("trim").chain() .effect("colorize").color("white").chain() .background("#D0CDCD").chain() .overlay(new Layer().publicId("avatar")).effect("trim").width(1.0).height(0.6).gravity("south").crop("crop").chain() .flags("layer_apply").gravity("south").chain() .overlay(new TextLayer().fontFamily("Playball").fontSize(40).text("60%2525")).color("white").y(80).chain() .width(200).crop("scale")).imageTag("avatar.jpg");
cloudinary.imageTag('avatar.jpg', {transformation: [ {effect: "trim"}, {effect: "colorize", color: "white"}, {background: "#D0CDCD"}, {overlay: new cloudinary.Layer().publicId("avatar"), effect: "trim", width: "1.0", height: "0.6", gravity: "south", crop: "crop"}, {flags: "layer_apply", gravity: "south"}, {overlay: new cloudinary.TextLayer().fontFamily("Playball").fontSize(40).text("60%2525"), color: "white", y: 80}, {width: 200, crop: "scale"} ]}).toHtml();
$.cloudinary.image("avatar.jpg", {transformation: [ {effect: "trim"}, {effect: "colorize", color: "white"}, {background: "#D0CDCD"}, {overlay: new cloudinary.Layer().publicId("avatar"), effect: "trim", width: "1.0", height: "0.6", gravity: "south", crop: "crop"}, {flags: "layer_apply", gravity: "south"}, {overlay: new cloudinary.TextLayer().fontFamily("Playball").fontSize(40).text("60%2525"), color: "white", y: 80}, {width: 200, crop: "scale"} ]})
<Image publicId="avatar.jpg" > <Transformation effect="trim" /> <Transformation effect="colorize" color="white" /> <Transformation background="#D0CDCD" /> <Transformation overlay="avatar" effect="trim" width="1.0" height="0.6" gravity="south" crop="crop" /> <Transformation flags="layer_apply" gravity="south" /> <Transformation overlay={{fontFamily: "Playball", fontSize: 40, text: "60%2525"}} color="white" y="80" /> <Transformation width="200" crop="scale" /> </Image>
<cld-image publicId="avatar.jpg" > <cld-transformation effect="trim" /> <cld-transformation effect="colorize" color="white" /> <cld-transformation background="#D0CDCD" /> <cld-transformation overlay="avatar" effect="trim" width="1.0" height="0.6" gravity="south" crop="crop" /> <cld-transformation flags="layer_apply" gravity="south" /> <cld-transformation overlay={{fontFamily: "Playball", fontSize: 40, text: "60%2525"}} color="white" y="80" /> <cld-transformation width="200" crop="scale" /> </cld-image>
<cl-image public-id="avatar.jpg" > <cl-transformation effect="trim"> </cl-transformation> <cl-transformation effect="colorize" color="white"> </cl-transformation> <cl-transformation background="#D0CDCD"> </cl-transformation> <cl-transformation overlay="avatar" effect="trim" width="1.0" height="0.6" gravity="south" crop="crop"> </cl-transformation> <cl-transformation flags="layer_apply" gravity="south"> </cl-transformation> <cl-transformation overlay="text:Playball_40:60%2525" color="white" y="80"> </cl-transformation> <cl-transformation width="200" crop="scale"> </cl-transformation> </cl-image>
cloudinary.Api.UrlImgUp.Transform(new Transformation() .Effect("trim").Chain() .Effect("colorize").Color("white").Chain() .Background("#D0CDCD").Chain() .Overlay(new Layer().PublicId("avatar")).Effect("trim").Width(1.0).Height(0.6).Gravity("south").Crop("crop").Chain() .Flags("layer_apply").Gravity("south").Chain() .Overlay(new TextLayer().FontFamily("Playball").FontSize(40).Text("60%2525")).Color("white").Y(80).Chain() .Width(200).Crop("scale")).BuildImageTag("avatar.jpg")
MediaManager.get().url().transformation(new Transformation() .effect("trim").chain() .effect("colorize").color("white").chain() .background("#D0CDCD").chain() .overlay(new Layer().publicId("avatar")).effect("trim").width(1.0).height(0.6).gravity("south").crop("crop").chain() .flags("layer_apply").gravity("south").chain() .overlay(new TextLayer().fontFamily("Playball").fontSize(40).text("60%2525")).color("white").y(80).chain() .width(200).crop("scale")).generate("avatar.jpg");
imageView.cldSetImage(cloudinary.createUrl().setTransformation(CLDTransformation() .setEffect("trim").chain() .setEffect("colorize").setColor("white").chain() .setBackground("#D0CDCD").chain() .setOverlay("avatar").setEffect("trim").setWidth(1.0).setHeight(0.6).setGravity("south").setCrop("crop").chain() .setFlags("layer_apply").setGravity("south").chain() .setOverlay("text:Playball_40:60%2525").setColor("white").setY(80).chain() .setWidth(200).setCrop("scale")).generate("avatar.jpg")!, cloudinary: cloudinary)
Add the Bevel effect to any image. We will create a generalized transformation URL, which could be used to apply the bevel effect to any image. In order to do this, we'll make use of variables, overlays, the colorize effect, the cut-out effect, and more. Here is the final result - The Bevel effect
The Bevel effect
Triangle Image
Top Bevel
Apply a pixelization effect to an image by setting the effect parameter to pixelate (e_pixelate in URLs). You can choose to pixelate the whole image or just a certain region of the image, and the size of the squares is customizable.
Original
Pixeling an image
Pixeling a region
imageView.cldSetImage(cloudinary.createUrl().setType( "fetch").setTransformation(CLDTransformation().setEffect("pixelate")).generate("http://upload.wikimedia.org/wikipedia/commons/thumb/c/cd/Austin_A110_Westminster_MkII_tail.jpg/550px-Austin_A110_Westminster_MkII_tail.jpg")!, cloudinary: cloudinary)
Color an image to any other color simply by setting the effect parameter to colorize (e_colorize in URLs), then set the color you want as the value of the color parameter (co in URLs). The color can be given by either it's name (e.g., green) or by an RGB value (e.g., 00FF00).
Original
Solid colorizing
Custom intensity
Add a border to your images by setting the value of the border parameter (bo in URLs). The border's color, width and opacity can be customized dynamically, and borders can be applied either on main images or on overlaid images.
Original
Bordered
Colored circle
Apply the trim filter to remove the edges around the image. Do this by setting the effect parameter to trim (e_trim in URLs). You can customize the color similarity tolerance between 0 and 100. The default level is10`.
Original
Trimmed
Custom level
Create a different mixture of colors for your images with the Hue filter. This can be applied by setting the effect parameter to hue (e_hue in URLs). The hue level can be customized.
Original
Default level
Custom level
Fill your images with a lighting effect. This is very handy when dealing with darker images. How? Set the effect parameter to fill_light (e_fill_light in URLs). You can control the fill light level, the range is between -100 and 100. The default value is 0.
Original
Default level
Custom level
Add a warm, antique feeling to your photos using the 'Sepia' filter effect. This is done by setting the effect parameter to sepia (e_sepia in URLs). You can also customize the strength of the Sepia effect.
Original
Sepia
Custom strength
Convert images to grayscale by setting the effect parameter to grayscale (e_grayscale in URLs). You can add further transformations in order to achieve the exact result you need.
Original
Grayscale
Gradient fade
Take your base image and use the overlay parameter (l in URLs) to add any further images. Set the required width and height (w and h in URLs) with the required crop mode, and add any further transformations, effects and texts.
Various images
Collage with text
Another collage
cl_image_tag("yellow_tulip.jpg", :transformation=>[ {:width=>220, :height=>140, :crop=>"fill"}, {:overlay=>"brown_sheep", :width=>220, :height=>140, :x=>220, :crop=>"fill"}, {:overlay=>"horses", :width=>220, :height=>140, :y=>140, :x=>-110, :crop=>"fill"}, {:overlay=>"white_chicken", :width=>220, :height=>140, :y=>70, :x=>110, :crop=>"fill"}, {:overlay=>"butterfly.png", :height=>200, :x=>-10, :angle=>10}, {:width=>400, :height=>260, :radius=>20, :crop=>"crop"}, {:overlay=>{:font_family=>"Parisienne", :font_size=>35, :font_weight=>"bold", :text=>"Memories%20from%20our%20trip"}, :color=>"#990C47", :y=>155}, {:effect=>"shadow"} ])
cl_image_tag("yellow_tulip.jpg", array("transformation"=>array( array("width"=>220, "height"=>140, "crop"=>"fill"), array("overlay"=>"brown_sheep", "width"=>220, "height"=>140, "x"=>220, "crop"=>"fill"), array("overlay"=>"horses", "width"=>220, "height"=>140, "y"=>140, "x"=>-110, "crop"=>"fill"), array("overlay"=>"white_chicken", "width"=>220, "height"=>140, "y"=>70, "x"=>110, "crop"=>"fill"), array("overlay"=>"butterfly.png", "height"=>200, "x"=>-10, "angle"=>10), array("width"=>400, "height"=>260, "radius"=>20, "crop"=>"crop"), array("overlay"=>array("font_family"=>"Parisienne", "font_size"=>35, "font_weight"=>"bold", "text"=>"Memories%20from%20our%20trip"), "color"=>"#990C47", "y"=>155), array("effect"=>"shadow") )))
CloudinaryImage("yellow_tulip.jpg").image(transformation=[ {'width': 220, 'height': 140, 'crop': "fill"}, {'overlay': "brown_sheep", 'width': 220, 'height': 140, 'x': 220, 'crop': "fill"}, {'overlay': "horses", 'width': 220, 'height': 140, 'y': 140, 'x': -110, 'crop': "fill"}, {'overlay': "white_chicken", 'width': 220, 'height': 140, 'y': 70, 'x': 110, 'crop': "fill"}, {'overlay': "butterfly.png", 'height': 200, 'x': -10, 'angle': 10}, {'width': 400, 'height': 260, 'radius': 20, 'crop': "crop"}, {'overlay': {'font_family': "Parisienne", 'font_size': 35, 'font_weight': "bold", 'text': "Memories%20from%20our%20trip"}, 'color': "#990C47", 'y': 155}, {'effect': "shadow"} ])
cloudinary.image("yellow_tulip.jpg", {transformation: [ {width: 220, height: 140, crop: "fill"}, {overlay: "brown_sheep", width: 220, height: 140, x: 220, crop: "fill"}, {overlay: "horses", width: 220, height: 140, y: 140, x: -110, crop: "fill"}, {overlay: "white_chicken", width: 220, height: 140, y: 70, x: 110, crop: "fill"}, {overlay: "butterfly.png", height: 200, x: -10, angle: 10}, {width: 400, height: 260, radius: 20, crop: "crop"}, {overlay: {font_family: "Parisienne", font_size: 35, font_weight: "bold", text: "Memories%20from%20our%20trip"}, color: "#990C47", y: 155}, {effect: "shadow"} ]})
cloudinary.url().transformation(new Transformation() .width(220).height(140).crop("fill").chain() .overlay(new Layer().publicId("brown_sheep")).width(220).height(140).x(220).crop("fill").chain() .overlay(new Layer().publicId("horses")).width(220).height(140).y(140).x(-110).crop("fill").chain() .overlay(new Layer().publicId("white_chicken")).width(220).height(140).y(70).x(110).crop("fill").chain() .overlay(new Layer().publicId("butterfly.png")).height(200).x(-10).angle(10).chain() .width(400).height(260).radius(20).crop("crop").chain() .overlay(new TextLayer().fontFamily("Parisienne").fontSize(35).fontWeight("bold").text("Memories%20from%20our%20trip")).color("#990C47").y(155).chain() .effect("shadow")).imageTag("yellow_tulip.jpg");
cloudinary.imageTag('yellow_tulip.jpg', {transformation: [ {width: 220, height: 140, crop: "fill"}, {overlay: new cloudinary.Layer().publicId("brown_sheep"), width: 220, height: 140, x: 220, crop: "fill"}, {overlay: new cloudinary.Layer().publicId("horses"), width: 220, height: 140, y: 140, x: -110, crop: "fill"}, {overlay: new cloudinary.Layer().publicId("white_chicken"), width: 220, height: 140, y: 70, x: 110, crop: "fill"}, {overlay: new cloudinary.Layer().publicId("butterfly.png"), height: 200, x: -10, angle: 10}, {width: 400, height: 260, radius: 20, crop: "crop"}, {overlay: new cloudinary.TextLayer().fontFamily("Parisienne").fontSize(35).fontWeight("bold").text("Memories%20from%20our%20trip"), color: "#990C47", y: 155}, {effect: "shadow"} ]}).toHtml();
$.cloudinary.image("yellow_tulip.jpg", {transformation: [ {width: 220, height: 140, crop: "fill"}, {overlay: new cloudinary.Layer().publicId("brown_sheep"), width: 220, height: 140, x: 220, crop: "fill"}, {overlay: new cloudinary.Layer().publicId("horses"), width: 220, height: 140, y: 140, x: -110, crop: "fill"}, {overlay: new cloudinary.Layer().publicId("white_chicken"), width: 220, height: 140, y: 70, x: 110, crop: "fill"}, {overlay: new cloudinary.Layer().publicId("butterfly.png"), height: 200, x: -10, angle: 10}, {width: 400, height: 260, radius: 20, crop: "crop"}, {overlay: new cloudinary.TextLayer().fontFamily("Parisienne").fontSize(35).fontWeight("bold").text("Memories%20from%20our%20trip"), color: "#990C47", y: 155}, {effect: "shadow"} ]})
<Image publicId="yellow_tulip.jpg" > <Transformation width="220" height="140" crop="fill" /> <Transformation overlay="brown_sheep" width="220" height="140" x="220" crop="fill" /> <Transformation overlay="horses" width="220" height="140" y="140" x="-110" crop="fill" /> <Transformation overlay="white_chicken" width="220" height="140" y="70" x="110" crop="fill" /> <Transformation overlay="butterfly.png" height="200" x="-10" angle="10" /> <Transformation width="400" height="260" radius="20" crop="crop" /> <Transformation overlay={{fontFamily: "Parisienne", fontSize: 35, fontWeight: "bold", text: "Memories%20from%20our%20trip"}} color="#990C47" y="155" /> <Transformation effect="shadow" /> </Image>
<cld-image publicId="yellow_tulip.jpg" > <cld-transformation width="220" height="140" crop="fill" /> <cld-transformation overlay="brown_sheep" width="220" height="140" x="220" crop="fill" /> <cld-transformation overlay="horses" width="220" height="140" y="140" x="-110" crop="fill" /> <cld-transformation overlay="white_chicken" width="220" height="140" y="70" x="110" crop="fill" /> <cld-transformation overlay="butterfly.png" height="200" x="-10" angle="10" /> <cld-transformation width="400" height="260" radius="20" crop="crop" /> <cld-transformation overlay={{fontFamily: "Parisienne", fontSize: 35, fontWeight: "bold", text: "Memories%20from%20our%20trip"}} color="#990C47" y="155" /> <cld-transformation effect="shadow" /> </cld-image>
<cl-image public-id="yellow_tulip.jpg" > <cl-transformation width="220" height="140" crop="fill"> </cl-transformation> <cl-transformation overlay="brown_sheep" width="220" height="140" x="220" crop="fill"> </cl-transformation> <cl-transformation overlay="horses" width="220" height="140" y="140" x="-110" crop="fill"> </cl-transformation> <cl-transformation overlay="white_chicken" width="220" height="140" y="70" x="110" crop="fill"> </cl-transformation> <cl-transformation overlay="butterfly.png" height="200" x="-10" angle="10"> </cl-transformation> <cl-transformation width="400" height="260" radius="20" crop="crop"> </cl-transformation> <cl-transformation overlay="text:Parisienne_35_bold:Memories%20from%20our%20trip" color="#990C47" y="155"> </cl-transformation> <cl-transformation effect="shadow"> </cl-transformation> </cl-image>
cloudinary.Api.UrlImgUp.Transform(new Transformation() .Width(220).Height(140).Crop("fill").Chain() .Overlay(new Layer().PublicId("brown_sheep")).Width(220).Height(140).X(220).Crop("fill").Chain() .Overlay(new Layer().PublicId("horses")).Width(220).Height(140).Y(140).X(-110).Crop("fill").Chain() .Overlay(new Layer().PublicId("white_chicken")).Width(220).Height(140).Y(70).X(110).Crop("fill").Chain() .Overlay(new Layer().PublicId("butterfly.png")).Height(200).X(-10).Angle(10).Chain() .Width(400).Height(260).Radius(20).Crop("crop").Chain() .Overlay(new TextLayer().FontFamily("Parisienne").FontSize(35).FontWeight("bold").Text("Memories%20from%20our%20trip")).Color("#990C47").Y(155).Chain() .Effect("shadow")).BuildImageTag("yellow_tulip.jpg")
MediaManager.get().url().transformation(new Transformation() .width(220).height(140).crop("fill").chain() .overlay(new Layer().publicId("brown_sheep")).width(220).height(140).x(220).crop("fill").chain() .overlay(new Layer().publicId("horses")).width(220).height(140).y(140).x(-110).crop("fill").chain() .overlay(new Layer().publicId("white_chicken")).width(220).height(140).y(70).x(110).crop("fill").chain() .overlay(new Layer().publicId("butterfly.png")).height(200).x(-10).angle(10).chain() .width(400).height(260).radius(20).crop("crop").chain() .overlay(new TextLayer().fontFamily("Parisienne").fontSize(35).fontWeight("bold").text("Memories%20from%20our%20trip")).color("#990C47").y(155).chain() .effect("shadow")).generate("yellow_tulip.jpg");
imageView.cldSetImage(cloudinary.createUrl().setTransformation(CLDTransformation() .setWidth(220).setHeight(140).setCrop("fill").chain() .setOverlay("brown_sheep").setWidth(220).setHeight(140).setX(220).setCrop("fill").chain() .setOverlay("horses").setWidth(220).setHeight(140).setY(140).setX(-110).setCrop("fill").chain() .setOverlay("white_chicken").setWidth(220).setHeight(140).setY(70).setX(110).setCrop("fill").chain() .setOverlay("butterfly.png").setHeight(200).setX(-10).setAngle(10).chain() .setWidth(400).setHeight(260).setRadius(20).setCrop("crop").chain() .setOverlay("text:Parisienne_35_bold:Memories%20from%20our%20trip").setColor("#990C47").setY(155).chain() .setEffect("shadow")).generate("yellow_tulip.jpg")!, cloudinary: cloudinary)
Add a shadow effect to any image just by setting the effect parameter to shadow (e_shadow in URLs). You can customize the x and y offsets of the shadow and the blurring level. The shadow's color can be also changed by setting the color parameter (co in URLs).
Original
Custom shadow
Colored shadow
Automatically improve the visual quality of your images using Cloudinary. Image improving is done by setting the effect parameter to improve (e_improve in URLs). All images and thumbnails of your website would seamlessly look much clearer and vivid.
Original
Improved
Improved, cropped
Dynamically adjust the brightness of an image. Either manually set the brightness level, or tell Cloudinary to automatically balance the brightness level. Brightness level change can be manually applied by setting the effect parameter to brightness (e_brightness in URLs), or by using the auto_brightness effect for automatic brightness adjustment.
Original
30% brighter
50% darker
Saturation level of images can be easily increased or decreased on-the-fly. This can be done by setting the effect parameter to saturation (e_saturation in URLs). Saturation levels can be customized by specifying the saturation percentage, either positive or negative.
Original
+60% Saturation
-60% Saturation
Use Cloudinary to sharpen your images easily and dynamically. Image sharpening can be applied by setting the effect parameter to sharpen (e_sharpen in URLs). A custom sharpen level can be set in order to get the exact effect you need.
Original
Sharpened
Sharpened more
Whether you've just launched a Shopify site for your latest product, or you're a multibillion dollar retailer with expansive design teams, you probably have significant room to improve and make more efficient the process of how raw photographs are transformed into compelling images on your website’s product pages.
Photo with Background Removed
Photo with Background Removed
Processed Product Photo
