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Image & Video APIs

Pricing (video tutorial)

Last updated: Jul-22-2026

Overview

Wondering how Cloudinary pricing works? This tutorial breaks down the usage-based model: Cloudinary charges for transformations, delivery, and storage, not just how much you store.

Video tutorial


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Tutorial contents

This tutorial presents the following topics. Click a timestamp to jump to that part of the video.

Usage-based pricing

Jump to this spot in the video  0:03 The core idea is that Cloudinary charges based on usage, not just how much you store. Learn more in the Billing and plans guide.

The three components of usage

Jump to this spot in the video  0:12 Usage is broken into three parts: transformations, delivery, and storage.

Transformations and caching

Jump to this spot in the video  0:17 The transformation contains the instructions to deliver a modified version of the asset, for example to optimize, resize, or remove a background. You're only charged the first time you apply a particular transformation to a particular asset, because after that, the asset variation is cached.

Delivery and storage

Jump to this spot in the video  0:28 Every time someone loads your image anywhere in the world, that's delivery. And storing the image counts against storage.

Optimize to pay less

Jump to this spot in the video  0:37 Here's the twist: the more you optimize, the less you pay for delivery. There's a real incentive to use Cloudinary optimizations to build high-performing websites, get the best value, and keep your costs low.

Monitor your usage

Jump to this spot in the video  0:50 Monitor your usage in the dashboard and see trends in real time.

Keep learning

Related topics
  • Get the full breakdown of the usage-based model in the Billing and plans guide.
  • Analyze your account and product environment reports with usage data.
  • See how image optimization reduces delivery costs while improving performance.

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